YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com

About Park Howell

Park Howell opened his sustainable marketing firm in Phoenix, AZ, in 1995, and uses the power of storytelling to ignite the growth of people, products, companies and causes that dare to make the world a better place. You can follow him at http://parkhowell.com/, and see how his agency uses creativity to heal at http://parkandco.com/creativityheals/.

[infographic] Industrialized vs Humanized Companies

“Life finds a way.” Jeff Goldblum’s character in Jurassic Park leveled this caution to the scientists resurrecting the dinosaurs about their inability to control organic evolution. That line struck me as I read Humanize: How People-Centric Organizations Succeed in a Social World by Jamie Notter and Maddie Grant. Their book explores how corporations and large [...]

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