The marketing industry is advancing at an unprecedented rate, creating seemingly insurmountable gaps in marketing talent, technology, and strategy. The marketing talent pool is underprepared, the marketing mix is evolving, and the matrix of technology providers is exploding. Customers are tuning out traditional marketing methods, while consuming information and making buying decisions on mobile phones, […]
About Paul Roetzer
PR 20/20, and creator of Marketing Score. He is the author of a new book, The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success.