Digital Marketing

The Hitchhiker’s Guide to Tracking Website Engagement


Guest post by Petri Darby, APR, the director of brand marketing & digital strategy for the Make-A-Wish Foundation of America. In Douglas Adams’ “The Hitchhiker’s Guide to the Galaxy,” a computer known as Deep Thought spent seven and a half million years contemplating the great Question of Life, the Universe and Everything. Seventy-five thousand generations […]