YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com

About Ryan Dunlap

Ryan Dunlap is a digital consultant specializing in planning and strategy. He has worked with marquee brands around the globe, and currently embrace the lifestyle of a digital nomad. Right now you can find him in Istanbul, where he lives with his lovely wife.

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How Turkish Airlines United International Fans [Infographic]

These days, with so many new media platforms, companies can end up having a hard time staying on brand across channels. So, it’s nice to see when a company is executing a strategy that engages their target audience while still being able to stay true to their core brand message. One of the companies doing [...]

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