In 2012, Fifth Third established a first-of-its-kind relationship with NextJob, an online and one-on-one job coaching service, to help those in need. The team expanded the program even further, by harnessing the power of social media to help individual job seekers get back to work with our Retweet to Reemploy initiative. The results were astounding.
About Shannon Paul
Shannon Paul is vice president and Social Media Strategist for Fifth Third Bancorp, responsible for the Company’s social media strategy and its integration into many areas of the business including marketing and customer service. She has a strong background in leading successful social media efforts within highly regulated companies including Blue Cross Blue Shield of Michigan and the online division of PEAK 6, a privately held financial services company.