Is the problem marketing personalization? Or is the nearly universal expectation of service due to smartphone adoption? Content marketing is not the problem; it’s actually the solution.
Facebook, and increasingly, Twitter, offer remarkably granular views of your audience. These days, marketers are looking to power data-driven campaigns with analytics to better understand and sell to the consumer. But suppose those numbers include ten to thirty percent fakes? Here’s how to spot the bots and find more qualified leads and impressions.