B2B marketers have turned to video to complement their traditional channels, but they haven’t had the same resources and opportunities as B2C marketers. As a result, many of them continue to struggle to see the return on investment they’re seeking. Here are six areas of focus to transform your B2B video marketing program.
New survey results show that video marketing in B2B organizations is growing. While obstacles within these organizations exist, companies are realizing potential return on investment is significant if they can overcome initial hurdles in building a storytelling culture.