Done right, your annual holiday greeting can go beyond spreading good cheer to increase engagement, build loyalty, and drive conversions.
Don’t overlook the potential power of video. Ramp up your video marketing with a balance of strategy, integration, and measurement.
B2B marketers have turned to video to complement their traditional channels, but they haven’t had the same resources and opportunities as B2C marketers. As a result, many of them continue to struggle to see the return on investment they’re seeking. Here are six areas of focus to transform your B2B video marketing program.