Wacarra is an expert in creative strategy and user experience in the digital direct marketing channels. As the Senior Director of Creative Services Oracle Responsys, she leads a team of designers, writers and developers who create cross-channel campaigns, enhanced brand experiences and improved program performance for top-notch brands across the retail, branded food, technology and entertainment industries. Wacarra was recently named one of the 40 under 40 in Direct Marketing by DM News. She contributes to the Email Insider, New School Marketing Blog, Marketing Land and has spoken at the DMA’s, Marketing Sherpa, Email Evolution Conference and Email Insider Summit.
New observations from the best of the best in digital marketing prove that consumers are moving to mobile and require a higher level of visual creativity to keep them engaged. These three trends help guide where the industry is heading.
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