Baer Facts, Email, Email Marketing Advice

Why Email Volume Won’t Decrease

There have been several blog posts and predictions recently (most notably this one from Ryan Holmes, the CEO of Hootsuite) prognosticating that email volume will diminish in 2013, as consumers make greater use of collaborative messaging tools like Chatter and Yammer.

I don’t buy it. See this week’s The Baer Facts (a weekly video rant series I do with ExactTarget) to find out why.