Jenny Barnett Rohrs, Founder of Craft Test Dummies, joins the Social Pros Podcast this week to discuss how successful social media is often a slow burn, staying authentic to a trusting and supportive audience, and building a social empire as a passion project.
Creating a great website is one thing, but driving traffic to that site is another. As you may already know, search engine optimization (SEO) is […]
Facebook, and increasingly, Twitter, offer remarkably granular views of your audience. These days, marketers are looking to power data-driven campaigns with analytics to better understand and sell to the consumer. But suppose those numbers include ten to thirty percent fakes? Here’s how to spot the bots and find more qualified leads and impressions.