Donald Trump may be rewriting the rules in politics, but his tactics are no surprise to marketers who follow Gary Vaynerchuk.
Amy Lamparske, Head of Global Social Media at 3M, joins the Social Pros Podcast to share how their data-driven approach to social has amplified and extended their impact online.
Grilling up the perfect meal and crafting an effective marketing strategy have more in common than you think.
Shawn Callahan, Founder of Anecdote and author of, “Putting Stories to Work,” joins the Business of Story Podcast to help listeners excavate, manifest, and revitalize their finest stories yet.
Looking for simple ways to get started with business storytelling? Use small moments of story to catch your readers off guard.
Marketers can learn a lot about business storytelling, content, and brand messaging from beloved comedy duo Key & Peele.
Kotex’s latest campaign brings one customer’s bright idea to life with social contests, live events, and a pop-up shop in New York City.
The right content can turn curious consumers into customers. Here’s how your content strategy can increase your sales funnel velocity.
Nick Stein, Senior VP of Marketing at Vision Critical, joins the Content Pros Podcast to discuss the power of journalism experience in building your brand, engaging consumers, and closing sales.
Sales teams use win/loss analysis to investigate the consumer mindset. Here’s how to adapt this strategy for your own marketing efforts.
Rebecca Lieb, Independent Analyst and Advisor, joins the Influence Pros Podcast to discuss the power of deep questions, human vulnerability, and the development of word of mouth as the precursor to influencer marketing.
Steph Wins MVP (again!) Stephen Curry experienced a little déjà vu last week, as the NBA superstar collected his second straight MVP award. We all know Steph is a gamechanger, but on Tuesday, he earned a unanimous 131 first-place votes, an accomplishment that not even Michael Jordan, Magic Johnson or LeBron […]
Susan Etlinger, Industry Analyst for Altimeter Group, joins the Social Pros Podcast live at Salesforce Connections 2016 to discuss the power, utility, and pitfalls of big data.
This research reveals just how dominant the Facebook ecosystem has become in marketers’ paid social amplification budgets.
Don’t waste resources on email that isn’t working. Use these testing strategies to measure the effectiveness of your email content.