Dan Gingiss, Director of Digital Customer Experience & Social Media at Discover, joins the Social Pros Podcast this week to discuss what it’s like to lead the way in social customer service, how his social team forms partnerships with other businesses, and how their content strategy has changed over the years.
Imagine you’re lounging on the banks of Lake Zurich and a person in a scuba gear pops out of the water with a ringing cell phone. Would you answer? Samsung tried this stunt with their new #underwaterselfie campaign and had surprising results.
New survey results show that video marketing in B2B organizations is growing. While obstacles within these organizations exist, companies are realizing potential return on investment is significant if they can overcome initial hurdles in building a storytelling culture.