How to Take a More Goal-Oriented Approach to Marketing Data
The term ‘do more with less’ can be enough to make marketers wince. While budgets and resources tighten but pipeline targets grow, it can feel contradictory to achieving marketing goals. But what if the solution isn’t to “do more” but to fundamentally change how we think about data and marketing’s role in driving pipeline? Tessa […]
How to Use Data More Strategically to Reach Audiences
Digital marketing strategies tend to revolve around familiar platforms like Google Ads, LinkedIn campaigns, and Facebook retargeting. They’re reliable platforms with measurable outcomes you can assess for ROI. But are these commonly used strategies always the best choice? Is it possible that by stepping beyond the familiarity, you’ll discover opportunities that offer even better results? […]
5 YouTube Video Editors for Healthcare Marketing in 2025
The Best YouTube Video Editors for Healthcare Marketing in 2025 Video marketing is transforming the healthcare industry, making complex medical information more accessible, engaging, and trustworthy. Whether you’re a healthcare provider, hospital, or medical technology company, video content can help educate patients, highlight expertise, and humanize your brand. Healthcare marketers face unique challenges, such as […]
Harnessing AI for Data-Driven Marketing: Trends, Challenges, and Tips for Success
Marketing professionals are inundated with AI technologies and strategies to advance their marketing programs. AI and marketing work hand in hand by leveraging vast amounts of data to optimize campaigns. But how are marketing professionals using AI to support their data-driven marketing? Ascend2 consistently provides marketing professionals with research on marketing trends to help them stay […]
7 Ways YouTube Can Transform Your Brand’s Digital Presence
Marketing your business today is no easy feat. Whether it’s B2B, B2C, or any other business vertical, the challenge of capturing and retaining attention is always there. You’re constantly developing new strategies, exploring emerging platforms (hello, Threads!), and vying for a slice of your target audience’s mindshare. Yet, amidst this competitive landscape, there exists an […]
Strategic Rebranding: When It’s Necessary, and How to Maintain Brand Equity
“To improve is to change; to be perfect is to change often.” – Winston Churchill. This could very well be a marketer’s creed: improving, iterating, and trending towards perfection should be our overall goal. Sure, switching up your email marketing strategy is an easy choice when you’re tracking the right metrics. But switching up your […]
10 Leadership Tips for Building Remote Team Relationships
Ah, the modern workplace. For remote and hybrid teams, that means the reduction or absence of stressful commutes, uncomfortable business attire, and food stolen from the communal fridge. Adios to smells of microwaved fish or burnt popcorn, too… score! Now, we juggle the still-somewhat-new aspects of leading teams that are spread out across different time […]
Research Methods for Impactful Insights About Your Brand
The following is a guest post from Erin Weigel, a specialist in conversion design and building experimentation cultures. She has led design systems & accessibility previously at Booking.com and currently at Deliveroo. Read on for an exclusive look inside her new book, “Design for Impact: Your Guide to Designing Effective Product Experiments”. User research is […]