How to Fix Your Marketing Blind Spot: Let There Be Sight

By: Jay Baer

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About the Book

Marketers think they’ve seen it all, but they are usually blind to the truths of customer needs. Here’s how to move beyond data to get to real insights that will improve your marketing and build your business.


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About the Author

Jay Baer

Jay Baer is President of Convince & Convert, a global keynote speaker and emcee, host of the Social Pros podcast, an inductee into the Word-of-Mouth Marketing Hall of Fame, and the author of five books including Hug Your Haters: How to Embrace Complaints and Keep Your Customers.

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