It’s Time to Own Your Social Community

By: Jay Baer

Published: 2015

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About the Book

You can spend your time and money on leased social communities like Facebook, Twitter, Linkedin, Instagram, or Pinterest…and many companies are doing just that. But, those communities do not offer a reliable way to communicate with your customers and fans WHEN and HOW you want to. That’s why smart companies are swinging the pendulum back to the “original” social media…back to owned social communities. More control, more engagement, more reliability. That’s the owned social community dynamic. Maybe it’s time you looked into this option for your own social media program? This SlideShare is based on a post from Jay Baer on the Convince & Convert blog.


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About the Author

Jay Baer

Jay Baer is President of Convince & Convert, a global keynote speaker and emcee, host of the Social Pros podcast, an inductee into the Word-of-Mouth Marketing Hall of Fame, and the author of five books including Hug Your Haters: How to Embrace Complaints and Keep Your Customers.

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