Paid & Earned Media eBook

Paid And Earned

The Two Sides of Influencer Marketing

By: Jay Baer

Published: 2017

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About the Book

In partnership with the smart folks at Insightpool, we take a deep dive into the two sides of influencer marketing.

With influencer marketing moving from a nice-to-have to a need-to-have for brands, we analyze all sides of the topic in this report which covers everything from the fundamentals of influencer marketing to the three types and how your brand can maximize everything influencer marketing has to offer.

About the Author

Jay Baer

Jay Baer is President of Convince & Convert, a global keynote speaker and emcee, host of the Social Pros podcast, an inductee into the Word-of-Mouth Marketing Hall of Fame, and the author of five books including Hug Your Haters: How to Embrace Complaints and Keep Your Customers.

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