The CMO Blueprint for Account-Based Marketing

Why B2B Marketers Need to Get Started with ABM

By: Jay Baer

Published: 2016

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About the Book

Why B2B Marketers Need to Get Started with ABM—produced in partnership with Sangram Vajre of the top selling book “Account-Based Marketing for Dummies.”

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About the Author

Jay Baer

Jay Baer is President of Convince & Convert, a global keynote speaker and emcee, host of the Social Pros podcast, an inductee into the Word-of-Mouth Marketing Hall of Fame, and the author of five books including Hug Your Haters: How to Embrace Complaints and Keep Your Customers.

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