YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com

5 Steps for Multivariate Testing Your Online Marketing

As an online marketer, you have to be creative, and one way to pick up sales and improve online marketing campaigns is by testing. It’s the first step in the optimization process since you will be using actual client feedback to improve how you do things. What Are the Different Test Methods? Webmasters commonly use [...]

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Formstack Makes AB Testing Idiot-Proof, Even for Me

AB testing has historically been a bit confusing and mystical, like Professor Snape combined with an Excel spreadsheet. But now, almost anyone can get involved in AB testing of landing pages, thanks to a new version of Formstack. (read on and you can win a free account, and everyone reading Convince & Convert gets a [...]

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