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6 Critical Services Agencies Must Provide to Stay Relevant in Social Media

March 3rd, 2010 | Written By: Jay Baer
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Is there a future for agencies in a social media world? Yesterday, I gave a presentation in Tempe, AZ to Agencyside, a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. An Enormous Opportunity The huge (and [...]

Tagged as: agencies, content creation, PR, PR 2.0, social crm, social media ROI, social media strategy

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3 Reasons David Lee Roth is a Bad Internet Marketer

September 22nd, 2008 | Written By: Jay Baer
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I am of a vintage that was shaped by Van Halen’s album (actually a cassette for me) 1984. With Jump, Panama, and Hot for Teacher (a video that joins “Hungry Like the Wolf” in my early teen pantheon), this was a truly epic record – highlighted by David Lee Roth’s bad boy caterwauling. And [...]

Tagged as: ad agencies, advertising agencies, advertising agency, digital capabilities, digital marketing, integrated marketing, marketing tactics, pr agencies, PR firms, traditional advertising, traditional agencies

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5 Memorable Lessons from my Sarah Palin PPC Campaign

September 8th, 2008 | Written By: Jay Baer
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Thanks to everyone for participating in my “Are you man enough to write a PPC ad about a woman VP” contest. Many excellent entries (see original post). Here are the results: McCain is 72 years old Avg US life expectancy is 78 years Is Palin qualified? Read This DailyKos.com 1.31% Click-through rate Sarah Palin’s Secrets What [...]

Tagged as: Contest, google, landing pages, pay-per-click, ppc, ppc copywriting, ppc programs, PPC tips, Sara Palin, search engine copywriting, search marketing, web analytics and testing

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Jay Baer
Greetings. I'm Jay Baer. I'm a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. I've founded 5 companies, and spent 15 years running digital marketing agencies. I've worked with more than 700 brands since then, including 25 of the Fortune 1000. I'm a frequent social media conference speaker, and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?
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jay@convinceandconvert.com
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104 Social Media FAQs: Ebook
The Best of Twitter 20
Blog Posts
- 7 Surprising Statistics About Twitter in America
  April 29, 2010 (1633)
- 7 Ways to Use Social Media to Create Buzz-Worthy Events
  March 30, 2010 (1049)
- R.I.P. 3 Ways Facebook is Killing Your Website
  August 03, 2010 (1048)
- The 8 Wrong Questions PR Firms Are Asking About Social Media
  August 18, 2010 (938)
- Social Media Monitoring Tools - How to Pick The Right One
  July 07, 2010 (922)
- The 39 Social Media Tools I'll Use Today
  February 17, 2010 (915)
- Is Twitter for Business Even Worth the Trouble?
  August 12, 2010 (764)
- Nobody Said Social Media Was Easy
  April 21, 2010 (671)
- 6 Critical Services Agencies Must Provide to Stay Relevant in Social Media
  March 3rd, 2010
- 7 Ingredients in the Perfect Twitter Profile
  December 16th, 2008
- The Social Networking Friendship Development Scale
  September 27th, 2008
- 3 Reasons David Lee Roth is a Bad Internet Marketer
  September 22nd, 2008
- 5 Memorable Lessons from my Sarah Palin PPC Campaign
  September 8th, 2008
- Wake Up Agencies – Digital Shops = Trojan Horse
  September 2nd, 2008
- And They’re Off…Palin PPC Finalists Selected…Ads Live on Google
  September 1st, 2008
- Win $200 in the Palin on PPC Contest
  August 29th, 2008
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