YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
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6 Steps to Win More Retainer-Based Business

If your agency offers digital marketing services like SEO, social media, email marketing, PPC, chances are you’re in high demand. AdAge reports that digital is the fastest growing business area for agencies of all types. So, if the demand for your agency’s’ digital services are so high, why are you spending so much time writing [...]

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Agencies: Walk Your Talk

Marjorie Clayman is the resident blogger at www.margieclayman.com. She works at Clayman Advertising, Inc., her family-owned full-service marketing firm. Recently, Jay wrote a post here called The Only 4 Reasons agencies Should Care About Their Own Content. In addition to making me think about the specific content marketing angle, Jay’s post brought to mind what may be a key [...]

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The Only 4 Reasons Agencies Should Care About Their Own Content Marketing

Mimicry is not a strategy. Compulsion is not a strategy. Yet, far too many agencies are devoting resources to content marketing and social media solely because they feel they have to do so. Other agencies have a blog, and Webinars, and an active Twitter feed, so we need some of that too! To what end? [...]

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6 Critical Services Agencies Must Provide to Stay Relevant in Social Media

Is there a future for agencies in a social media world? Yesterday, I gave a presentation in Tempe, AZ to Agencyside, a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. An Enormous Opportunity The huge (and [...]

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7 Ingredients in the Perfect Twitter Profile

People are drinking the Twitter Kool-Aid like it’s the last day before Prohibition. It’s fantastic that so many are finding value in something so simple that can be so powerful.  But many in the latest wave (more like a tsunami) of Twitterers seem to be overlooking a fundamental premise of the Twitter follower/following paradigm, which [...]

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The Social Networking Friendship Development Scale

It used to be that you actually met someone in person first, and then developed and nurtured that relationship into its natural culmination – helping them move. The Web and social networking has changed that, and now friendships are developed in a variety of digital forums, eventually moving offline and becoming three dimensional. Below are [...]

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3 Reasons David Lee Roth is a Bad Internet Marketer

I am of a vintage that was shaped by Van Halen’s album (actually a cassette for me) 1984. With Jump, Panama, and Hot for Teacher (a video that joins “Hungry Like the Wolf” in my early teen pantheon), this was a truly epic record – highlighted by David Lee Roth’s bad boy caterwauling.    And [...]

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5 Memorable Lessons from my Sarah Palin PPC Campaign

Thanks to everyone for participating in my “Are you man enough to write a PPC ad about a woman VP” contest. Many excellent entries (see original post). Here are the results: McCain is 72 years old  Avg US life expectancy is 78 years  Is Palin qualified? Read This  DailyKos.com   1.31% Click-through rate         Sarah Palin’s Secrets  What [...]

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Wake Up Agencies – Digital Shops = Trojan Horse

It was bound to happen, and now it has. A big-time digital agency (R/GA) has opened up a full-fledged brand development arm. And whom do you think they will be competing against with this new branding department? Other digital agencies? Nope. They are aiming for traditional agencies and the branding, media placement, and creative budgets [...]

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And They’re Off…Palin PPC Finalists Selected…Ads Live on Google

Thanks to everyone who participated in the Palin PPC contest (see post below). It was difficult to select 4 ads to test live on Google, but ultimately I choose these: Sarah Palin’s Secrets What the GOP doesn’t want you to know about McCain’s running mate from James Archer (@jamesarcher) I like this one because it’s [...]

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