Agency Promotion | Convince and Convert Blog: Social Media Strategy and Social Media Consulting

3 Reasons David Lee Roth is a Bad Internet Marketer

September 22nd, 2008 | Written By: Jay Baer
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I am of a vintage that was shaped by Van Halen’s album (actually a cassette for me) 1984. With Jump, Panama, and Hot for Teacher (a video that joins “Hungry Like the Wolf” in my early teen pantheon), this was a truly epic record – highlighted by David Lee Roth’s bad boy caterwauling.

And then, he [...]

Tagged as: ad agencies, advertising agencies, advertising agency, digital capabilities, digital marketing, integrated marketing, marketing tactics, pr agencies, PR firms, traditional advertising, traditional agencies

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5 Memorable Lessons from my Sarah Palin PPC Campaign

September 8th, 2008 | Written By: Jay Baer
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Thanks to everyone for participating in my “Are you man enough to write a PPC ad about a woman VP” contest. Many excellent entries (see original post). Here are the results:

McCain is 72 years old
Avg US life expectancy is 78 years
Is Palin qualified? Read This
DailyKos.com 1.31% Click-through rate

Sarah Palin’s Secrets
What the GOP doesn’t want you to
know about [...]

Tagged as: Contest, google, landing pages, pay-per-click, ppc, ppc copywriting, ppc programs, PPC tips, Sara Palin, search engine copywriting, search marketing, web analytics and testing

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Wake Up Agencies – Digital Shops = Trojan Horse

September 2nd, 2008 | Written By: Jay Baer
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It was bound to happen, and now it has. A big-time digital agency (R/GA) has opened up a full-fledged brand development arm.
And whom do you think they will be competing against with this new branding department? Other digital agencies? Nope. They are aiming for traditional agencies and the branding, media placement, and creative budgets they [...]

Tagged as: ad agencies, advertising agencies, digital capabilities, digital marketing, digital marketing agency, Internet Advertising, landing pages, pr 2, PR firms, r/ga, seo campaigns, social media, traditional agencies, Web site analytics

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And They’re Off…Palin PPC Finalists Selected…Ads Live on Google

September 1st, 2008 | Written By: Jay Baer
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Thanks to everyone who participated in the Palin PPC contest (see post below).

It was difficult to select 4 ads to test live on Google, but ultimately I choose these:
Sarah Palin’s Secrets
What the GOP doesn’t want you to
know about McCain’s running mate
from James Archer (@jamesarcher)
I like this one because it’s a solid tease with a lefty [...]

Tagged as: agency self-promotion, pay-per-click, ppc, ppc copywriting, ppc programs, PPC tips, quality score, Sara Palin, search terms

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Win $200 in the Palin on PPC Contest

August 29th, 2008 | Written By: Jay Baer
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Are You Man Enough to Write a Great PPC Ad About a Woman VP?
I’m using the puzzling choice of Sarah Palin as McCain’s VP pick to engage in a crowd-sourced search marketing experiment. Namely, who among you can write the most effective Google PPC ad featuring her?

The winner will receive $200 cash from the gilded [...]

Tagged as: Contest, google, ppc, Sara Palin

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Ad Agency New Business Survey – Take It

August 21st, 2008 | Written By: Jay Baer
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My friend Michael Gass, who writes the excellent Fueling Ad Agency New Business blog, has launched a survey of small and mid-sized ad agencies and the current state of their business development program.
With the economy getting as ugly as pre-surgery Joan Rivers, figuring out how to keep your agency in front of key prospects is [...]

Tagged as: ad agencies, ad agency, advertising agencies, agency self-promotion, michael gass, new business

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PitchEngine Takes the Mystery out of Social Media Releases

August 15th, 2008 | Written By: Jay Baer
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Agency Advantage Tools – #3 In a Series
Since it’s invention by Todd Defren at Shift Communications in 2006, the social media press release has taken root.
Combining short paragraphs and bullet points with Web-friendly links, tags, and multi-media content, the SM release aims to give reporters and bloggers the key ingredients for a story in an [...]

Tagged as: advertising agencies, agency self-promotion, pitchengine, pr agencies, PR firms, press release distribution, press release optimization, smpr, social media, social media press release, tools you can use