THE NOW REVOLUTION

Read The NOW Revolution, the best-selling book on social business from Jay Baer and Amber Naslund.

Every customer is a reporter. Every employee is in marketing. And speed matter like never before. In The NOW Revolution, you'll learn:

- How to build a culture that empowers social
- How to activate your customers and employees
- How to listen and respond to real-time opportunities
- How to manage a social media crisis
- How to effectively measure social media, including ROI

Endorsed by Seth Godin, Chris Brogan, Ann Handley, John Jantsch and dozens of other social media and social business leaders.

Available at Amazon, Barnes & Noble, Apple and in all hard cover and digital formats. Also, in audio via Audible.

Click here to get the first chapter free.

Agency Promotion August 15, 2008 7  |  Add Yours

PitchEngine Takes the Mystery out of Social Media Releases

Agency Advantage Tools – #3 In a Series Since it’s invention by Todd Defren at Shift Communications in 2006, the social media press release has taken root. Combining short paragraphs and bullet points with Web-friendly links, tags, and multi-media content, the SM release aims to give reporters and bloggers the key ingredients for a story [...]

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Agency Promotion August 6, 2008 7  |  Add Yours

4 Rules for Good Email Design in a Cynical World

Email is the most popular (and by many counts, the most successful) of all online marketing channels, but it’s role and best practices are changing dramatically and rapidly. The excellent David Daniels, analyst for JupiterMedia (recently purchased by Forrester) wrote a report in July on “The Social and Portable Inbox” that underscores how the game [...]

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Agency Promotion August 4, 2008 1  |  Add Yours

Agencies Need to Embrace Digital Even If It’s Uncomfortable

Excellent post by Bart Cleveland on the AdAge Small Agency blog recently about Comfort Zones. Bart made the point that if you get too careful and comfortable in your agency, you won’t attract clients that are looking for innovative work. There’s no question this is true. His post used “risky” or groundbreaking creative as the [...]

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Agency Promotion July 23, 2008 9  |  Add Yours

Agency Advantage Tools #1 – Website Grader

Welcome to Agency Advantage Tools, a regular blog series at Convince & Convert that spotlights inexpensive or free digital marketing tools. There are literally thousands of different Web sites, applications, plug-ins, widgets and more devoted to helping digital marketers do their jobs better or faster. Most advertising agencies and PR firms are too busy doing [...]

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Agency Promotion July 17, 2008 6  |  Add Yours

UPDATE: GoDaddy and the .Me Domain Disaster

UPDATE: Well, the .me registration was a complete and utter fiasco. Speaking from personal experience, and reporting from Mashable (soon to be joined by a lot of other reporting, I predict) – this was one of the worst examples of customer experience in my 15 years online.  It took one full hour to check out. [...]

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Agency Promotion July 7, 2008 0  |  Add Yours

Flash Now Readable by Search – Usability Experts Panic

After a LONG waite, Adobe announced this week that Flash files are soon to be readable by search engines. This removes a major impediment to using Flash for Web sites, as previously all files created in Flash were essentially invisible to Google, Yahoo! and the rest. So, we now have the classic good news/bad news [...]

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Agency Promotion July 1, 2008 0  |  Add Yours

91% of Top Digital Agencies Not Buying Their Own Brands on PPC

In a shocking (and embarassing) revelation today, AdWeek uncovered that of the 56 world-class digital marketing agencies featured in their Annual Report Card, just 5 are purchasing their own brand names in PPC. In fairness to the firms, most of them appear at or near the top of organic search results for their own brand [...]

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