Baer Facts, Social Media Case Studies, Social Media Strategy, Social Media Crisis

The 2 Most Important Words in Marketing are What If

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the recent spate of real-time social media incidents, including the Poland Springs Water zeitgeist moment and the hack of Burger King’s twitter account. Crisis = Danger + Opportunity It’s widely believed (although perhaps inaccurately) that the Chinese symbol for “crisis” […]

Baer Facts

Baer Facts – Are You Making Marketing’s Biggest Mistake?


This special edition of The Baer Facts with my friends from ExactTarget features me urging caution to all marketers, live at the Convince & Convert company retreat in Puerto Vallarta, Mexico. (eat-your-heart-out photo of our secret lair on Instagram). I based this video on new research from ExactTarget called Marketers from Mars (infographic summary below, […]

Baer Facts, Social Business, Social Media Staffing and Operations

Convergence of Marketing and Journalism is a Recipe for Better Content


In this week’s Baer Facts, Kyle Lacy from ExactTarget and I talk about a recent blog post by social business smartie David Armano that illustrates an emerging marketing team structure that includes journalism/editorial guidance. This is an interesting and exciting development, as it wasn’t that long ago that marketing and journalism were like two beta […]

Baer Facts, Email, Email Marketing Advice

Why Email Volume Won’t Decrease

There have been several blog posts and predictions recently (most notably this one from Ryan Holmes, the CEO of Hootsuite) prognosticating that email volume will diminish in 2013, as consumers make greater use of collaborative messaging tools like Chatter and Yammer. I don’t buy it. See this week’s The Baer Facts (a weekly video rant […]