Content Marketing, Convince and Convert, Digital Marketing, Social Media Strategy, Blogging and Content Creation, Convince & Convert News, Crowd Sourcing

Please Help Me Pick a New Look For My Blog

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I’ve been making a few tweaks to Convince & Convert recently, with the help of my friend (and WordPress/SEO ninja) Chuck Reynolds. We’ve added Disqus as the commenting system. Changed the sharing tools to incorporate Sexy Bookmarks plug-in (Michael Stelzner at Social Media Examiner turned me on to it). We’re working on tweaking the subscription […]

Content Marketing, Social Media Strategy, Blogging and Content Creation, Social Media Marketing

The Chicken and the Egg Social Media Conundrum

Smokin Chicken on Flickr - Photo Sharing!

There are many ways social media differs from traditional marketing. It’s approachable and human. It’s a two-way dialog, rather than unilateral declarations. It treats the customer as a teammate, rather than a target. But there’s another big difference. In social media, the audience comes after the message, not before. Remember that when you buy a […]

Community Management, Content Marketing, Social Media Tools, Blogging and Content Creation, Brand Communities, Facebook

Is Your Company More Interesting Than My Wife?

Erin The Cheerleader From Barrhead! on Flickr - Photo Sharing!

If you’re going to succeed on Facebook, you don’t just have to be more interesting than other companies, you have to be more interesting than my friends and relatives. Are you prepared for that? My friend Jeff Widman runs BrandGlue, a consultancy that helps companies better manage their Facebook fan pages. He told me recently […]

Community Management, Content Marketing, Social Media Strategy, Social Media Tools, Blogging and Content Creation, Brand Communities, Social Media Marketing

Should a Blog be Your Social Media Hub?

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The divine corporate blogging expert Debbie Weil recently asked this question on her blog, as part of a Kindle version refresh of her excellent book “The Corporate Blogging Book.” Debbie asked me to think about whether a blog should be the social media hub – your epicenter, the place where you’re trying to bring your […]

Content Marketing, Digital Marketing, Social Media Strategy, Blogging and Content Creation, Social Media Marketing

Does Your Corporate Blog Measure Up

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There’s a fair amount of agreement on principles on an effective blog, and even widespread head nodding regarding what success metrics are important. However, there’s very little available with regard to blog metrics benchmarking, and how your blog compares to others. I’m hoping to change that. And you can help by taking this short survey. […]

Content Marketing, Social Media Case Studies, Social Media Strategy, Social Media Tools, Blogging and Content Creation, Social Media Marketing, Twitter Top 20 Interviews

Dan Zarrella – The Twitter 20 Interview About Viral Marketing

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In an era where much of the information and resources about social media is of the squishy “care about your customer and converse with them” variety, Dan Zarrella is an incredibly important counter-balance. Social media is online. That makes it measurable. And trackable. And testable. Through his excellent blog, his work at Hubspot, and now […]

Content Marketing, Email, Social Media Strategy, Social Media Tools, Blogging and Content Creation, Email Marketing Advice, Facebook, Social Media Marketing

What Facebook and Email Stole from Google’s Playbook

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A long time ago, you could get Web pages ranked in search engines solely based on how many times a keyword was present on the page. This of course resulted in the laughably loathsome practice of keyword stuffing, where Web pages were purposefully written with “discount Easter baskets for sale” 30 times in a row. […]

Content Marketing, Digital Marketing, Social Media Measurement, Social Media Strategy, Social Media Tools, Blogging and Content Creation, Social Media Marketing, Social Media ROI

Finally! A Blog Post Scoreboard

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Knowing which of your blog posts are most successful, and in what way, is invaluable in the never-ending process of honing your blog’s content approach and community orientation. Bloggers have always been challenged by on one hand having both a surplus of potential success metrics, and a scarcity of data aggregation tools. The new PostRank […]

Community Management, Content Marketing, Convince and Convert, Social Media Strategy, Social Media Tools, Blogging and Content Creation, Convince & Convert News, Social Media Marketing, Social Media Monitoring

Free Social Media Worksheets Worth Every Penny

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Convince & Convert is all about hype-free social media. Practical, achievable advice you can put into place in your company or organization today. To that end we’ve developed a series of free social media worksheets that you can use to help keep elements of your social media program on track. We’ll keep adding these worksheets […]

Community Management, Convince and Convert, Social Media Strategy, Blogging and Content Creation, Social Media Marketing

Let’s Mix It Up in Chicago

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If you’re looking for perhaps the most useful online marketing conference of the year, read on. October is on the horizon, which means it’s time for MarketingProfs’ annual Digital Marketing Mixer. In Chicago October 21-22. (use code DMSPK09 and get registered for $200 less than the already low early-bird rate). The Mixer is truly one […]

Content Marketing, Social Media Strategy, Blogging and Content Creation, Social Media Marketing

Make it Bigger – The 4 Types of Corporate Blogs

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Is your blog broad enough? Despite all the hoopla and teeth gnashing about micro-blogging like Twitter, and medium-blogging like Posterous, the good old blog isn’t going anywhere. For many social media objectives, the blog just works better. It’s more searchable, more convincing, and more flexible. But often, it’s also too narrow. Yes, I’ve advocated strongly […]