Content Marketing, Social Business, Social Media Strategy, Blogging and Content Creation, Social Media Marketing, Social Media Staffing and Operations

It’s Who You Know – Maximizing Your Company’s Social Reach

Samsung Service (Samsungservice) on Twitter

Put down your guard. It’s about people, not logos. These are the two primary tenets of effective social media. In practice, executing on them requires that you communicate with your customers and prospects across a variety of social media outposts, with significant frequency. (I tell my clients that if you can’t add at least 7-9 […]

Content Marketing, Social Business, Social Media Strategy, Blogging and Content Creation, Social Media Marketing, Social Media Staffing and Operations

Passion Trumps Position

social media at bayonet point

Are you trying to embrace social media at bayonet point? Yes, you should absolutely broaden your social media efforts, and get more people from your company involved, and in more places. But, you should not do that at the expense of the secret ingredient of social media – Passion. Why do features and benefits-laden messages […]

Community Management, Content Marketing, Guest Posts, Social Media Strategy, Blogging and Content Creation, Social Media Marketing

Can Social Media and Lead Generation Coalesce?

social-media-lead-generatio

By now, we all know that social media is a fantastic tool for gauging the audience and communicating with previous and current customers. But, can it also be used to lure in new customers? Can social media marketing be paired with other lead generation tactics to create new business opportunities? My initial response was, ”mmh, […]

Content Marketing, Guest Posts, Social Media Strategy, Social Media Tools, Blogging and Content Creation, Social Media Marketing

Can Spam Survive in a Social Media World?

social media spam

Guest post by Indra Gardiner (@bgindra), President of Bailey Gardiner in San Diego. An award-winning PR and marketing pro, she leads BG’s social media efforts and writes on their Don’t Drink the Kool-Aid Blog. There’s always someone who wants to ruin it for everyone else. Know what I mean? And in the world of social […]

Content Marketing, Guest Posts, Social Media Strategy, Blogging and Content Creation, Social Media Marketing

Audit Your Intellectual Capital – 7 Ways to Find Your Stories

social media stories

Guest post by Elizabeth Sosnow (@elizabethsosnow), Managing Director of BlissPR, a New York City based public relations firm. She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. Boy gets girl. Boy loses girl. Boy slips on banana peel, […]

Community Management, Content Marketing, Social Media Strategy, Blogging and Content Creation, Brand Communities, Social Media Marketing

Building Your Blog Community: It’s a Matter of W FACT

blog community-1

Are you building a community, or an audience? In the last couple weeks, I’ve had two experiences that really shook me up on the topic of community. First was Chris Brogan’s simple but devastatingly effective post about the difference between audience and community being the direction the chairs are facing. Second, was a conversation I […]

Community Management, Content Marketing, Convince and Convert, Social Media Strategy, Blogging and Content Creation, Conferences and Events, Social Media Marketing

Build Thought Leadership Through Social Networking

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Remember, social media is about people, not logos. That’s why the most powerful form of social capital is personal, not corporate. That was the theme of my day-long workshop for the Association of Management Consulting Firms last week in New York. My friend and client Elizabeth Sosnow of BlissPR co-presented with me. Titled “You’re a […]

Content Marketing, Social Media Case Studies, Social Media Strategy, Blogging and Content Creation, Social Media Marketing, Twitter Top 20 Interviews

CC Chapman – The Twitter 20 Interview on Telling Stories and Humanizing Brands

cc-chapman-twitter-interview

CC Chapman is a lot of desirable things. A legendary podcaster that embraced that medium from its very earliest days. A grizzled blogger, with entries dating back to 2001. A co-founder of the buzzlicious non-traditional marketing agency The Advance Guard. A devoted father that doesn’t let the digital tsunami swamp his boat. Between conference speaking […]

Content Marketing, Social Media Strategy, Blogging and Content Creation, Social Media Marketing

8 Ingredients of Intoxicating Blog Posts

blog-post-ingredients

Is there a method to your blogging madness? Blogging isn’t new, but the notion of blog authorship contributing to marketing effectiveness is very much gaining favor in the U.S., resulting in a flood of new bloggers, especially B2B. Encouraged by inbound marketing proponents like Hubspot, Chris Brogan, Michael Gass, (and me), organizations are jumping on […]

Content Marketing, Digital Marketing, Social Media Strategy, Blogging and Content Creation, Digital Media, Social Media Marketing

Why Blogs Will Kill Dissent

blog-strategy-dissent

While newspapers and magazines make increasingly Draconian decisions to try to escape their inexorable spiral of decline, the very future of publishing comes into question. Will life as we know it stop once the Grey Lady and her sisters cease to exist in their historical form? No. Even without papers and mags, Britney will still […]

Content Marketing, Social Media Strategy, Blogging and Content Creation, Social Media Marketing

Social Media – Marketing Without a Shelf Life

social-media-marketing-gift

In marketing, social media is the gift that keeps on giving. The trouble with traditional communication is that it’s ephemeral. Your print ad, TV spot, outdoor ad or press mention can have tremendous marketing value, but only while you’re paying to make it so. It’s like trying to communicate with rainbows – momentarily fantastic, but […]

Content Marketing, Digital Marketing, Social Media Strategy, Blogging and Content Creation, Social Media Marketing

The Inefficiencies of the Reputation Economy

social-media-abacus

Nothing gets bloggers more excited than a discussion about blog rankings. Many conversations I had at South by Southwest touched on this subject. Jason Falls asked Guy Kawasaki to move his Social Media Explorer up the list on http://alltop.com (a great resource to find first-class blogs, by the way). Mack Collier told me that his […]

Community Management, Content Marketing, Social Media Strategy, Blogging and Content Creation, Social Media Marketing, Social Media Monitoring

The Wisdom of Social Media X-Rays

social-media-x-ray

Are you actually helping your company via social media? Much of contemporary social media effort and brand reputation management is focused on uncovering the positive. Number of friends. Number of followers. Blog posts. Blog comments. Share of voice. Net promoter score. Brands (and their agencies) are creating reports and smiling when those reports show how […]