Content Marketing, Digital Marketing, Social Media Case Studies, Book Reviews, Integrated Marketing and Media

How to Market to People Not Like You

how to market to people not like you

Sometimes business success isn’t about changing the message, but rather changing the market. That’s the premise of the new book How to Market to People Not Like You: “Know It or Blow It” Rules for Reaching Diverse Customers(amazon link), written by my friend Kelly McDonald. Bursting with fascinating anecdotes, sound advice, and interesting facts about […]

Social Business, Social Media Case Studies, Book Reviews, Social Media Staffing and Operations

The New Small – How Technology Levels the Playing Field

The New Small

Phil Simon is a technology cupid. Whatever your company’s issues or objectives, he can recommend the optimal platform, rollout strategy, and operational considerations. In his work as a tech consultant, he’s realized the days of “big iron” – solving problems with huge, expensive systems are gone. Now, it’s the nimble, inexpensive technology that rules. So […]

Community Management, Social Media Case Studies, Social Media Strategy, Book Reviews, Brand Communities, Crowd Sourcing

Threadless Shares 10 Years of Insights and Inspiration

Threadless book

Threadless – everyone’s favorite T-shirt purveyor and example of crowdsourcing and customer community success – recently published a terrific 10th anniversary book that combines company history with dozens of its best designs. It makes for very interesting reading, and the production values and design elements make it a suitable coffee table book, and an excellent […]