Excerpt of my interview with Lee Odden. Video production by my friends at Candidio. Fast, inexpensive, quality video production. Transcription services from Speechpad. For full conversation, watch the video! Jay: Hey, everybody. It’s Jay Baer from Convince & Convert joined today by a very special guest, my friend Lee Odden, live from somewhere. . . [...]
Think Narrow and Harness the Power of UnPopular
Excerpt of my interview with Erika Napoletano. Transcription services from our friends at Speechpad. For full conversation, watch the video! Jay: Hey everybody it’s Jay Baer from Convince & Convert, joined today by a very special guest, Erika Napoletano, author of The Power of Unpopular: A Guide to Building Your Brand for the Audience Who [...]
Can You Stand Out and Brand Against the Machine
Video production by my friends at Candidio. Fast, inexpensive, great service. (Excerpts from the interview. Watch video for the whole conversation) Jay: Hey everybody, it’s Jay Baer at Convince & Convert. I’m joined today by a very special guest, brand new author, gadfly, man-about-town, consistent wearer of black, John Morgan who is the author of [...]
Revealing the Secret That’s Limiting Your Potential
Within the realm of self help, Tony Robbins is U2. Known by all, beloved by many, but to some degree hamstrung by his own popularity and the accompanying expectations. Tim Ferris is Radiohead. Modern, quirky, and possessing a growing group of fans proclaiming him to be the best ever. Julien Smith is Elbow. Perhaps lesser [...]
The Power of Consumer Choice Drives Social Media Importance
I love the strategy of Seth Godin’s Domino Project, which is reinventing the publishing business by making hard cover books easier to find, remember, and digest (the average Domino book contains fewer than 100 pages). The most recent Domino book to be published was by Godin himself, and unfortunately I didn’t find it particularly good. [...]
How to Market to People Not Like You
Sometimes business success isn’t about changing the message, but rather changing the market. That’s the premise of the new book How to Market to People Not Like You: “Know It or Blow It” Rules for Reaching Diverse Customers(amazon link), written by my friend Kelly McDonald. Bursting with fascinating anecdotes, sound advice, and interesting facts about [...]
