YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
Book Reviews 21  |  Add Yours

How to Be a Presentation God

Scott Schwertly is a rabid hockey fan and founder and CEO of Ethos3, a presentation design and consulting company in Nashville. (disclosure: Scott’s company build the presentation Amber and I are using for The NOW Revolution book tour). Yesterday, Scott released his first book, called How to be a Presentation God: Build, Design, and Deliver [...]

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Build Your Business Smarter, Faster, Cheaper

David Siteman Garland is the author of the new book Smarter, Faster, Cheaper and is proprietor of the RISE To The Top video blog. The book is chock full of specific, useful advice for marketing and business ninjas, and is based on David’s interviews with modern marketing legends like Seth Godin and Tim Ferris. I [...]

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Book Reviews 4  |  Add Yours

The New Small – How Technology Levels the Playing Field

Phil Simon is a technology cupid. Whatever your company’s issues or objectives, he can recommend the optimal platform, rollout strategy, and operational considerations. In his work as a tech consultant, he’s realized the days of “big iron” – solving problems with huge, expensive systems are gone. Now, it’s the nimble, inexpensive technology that rules. So [...]

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Book Reviews 5  |  Add Yours

Threadless Shares 10 Years of Insights and Inspiration

Threadless – everyone’s favorite T-shirt purveyor and example of crowdsourcing and customer community success – recently published a terrific 10th anniversary book that combines company history with dozens of its best designs. It makes for very interesting reading, and the production values and design elements make it a suitable coffee table book, and an excellent [...]

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Book Reviews 16  |  Add Yours

Demystify Content Marketing with Content Rules

The intermediary is dead. We don’t need to rely primarily upon the media or some other conduit to communicate with our prospects and customers – we can do it ourselves. Eventually, every company is going to have to think of itself as a TV station and a magazine. Telling your story and answering customer questions [...]

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Book Reviews 10  |  Add Yours

microMARKETING Requires Bayonets, Not Grenades

As an experienced marketer who has worked with dozens of big companies in his agency career (he’s currently a VP at Powered), Greg Verdino has had a ringside seat for the evolution of communication. He successfully documents that evolution in his new book microMARKETING: Get Big Results by Thinking and Acting Small. Written with a [...]

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Book Reviews 24  |  Add Yours

UNcanny Insights From UnMarketing

The new book UnMarketing from Canadian viral marketer and Twitter gadfly Scott Stratten takes the rules and purees them, Blendtec style. Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. He believes that common sense should prevail, and [...]

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Book Reviews 166  |  Add Yours

Delivering Happiness Delivers Indeed

Yes, nice guys can finish first. This is the overarching theme of Zappos CEO Tony Hsieh’s new book Delivering Happiness, a Path to Passion, Profits, and Purpose. Released today (I was given a free, preview copy), Delivering Happiness chronicles the rise of Zappos from a half-baked notion to multi-billion dollar pinnacle of high touch customer [...]

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Book Reviews 20  |  Add Yours

Make Dough From What You Know – A Review of Crush It!

Are you living, or just earning a living? So asks wine critic, social media star and business consultant Gary Vaynerchuk in his new book, Crush It! (for more ideas from Gary, see this live interview on Twitter I conducted with him last week). The premise of Crush It! is that technology has disrupted the historical [...]

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