Community Management, Convince and Convert, Social Media Strategy, Social Media Tools, Brand Communities, Facebook

Facebook Success Summit – 22 Sessions on Everything Facebook

Facebook Success Summit

Is Facebook important to you and your business? If it’s not now, it will be soon (see my post tomorrow for more on that). Now with more than 500 million global members, Facebook is changing the way we interact, communicate, share, and shop. Despite Facebook’s apparent addiction to public relations missteps and half-baked schemes, they […]

Community Management, Guest Posts, Social Media Case Studies, Social Media Strategy, Brand Communities, Social Media Marketing

6 Degrees of Influence – The Value of Customer-to-Customer Connections

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Guest post by Yael Davidowitz-Neu, a Sales Strategy Analyst at Google responsible for analyzing consumer behavior, search trends and market dynamics.  She is deeply curious, loves all things marketing and blogs less frequently than she would like at Stickystimuli.com. While many businesses are excited about opportunities to reach their customers on the social web, few […]

Community Management, Digital Marketing, Guest Posts, Social Media Case Studies, Brand Communities, PR 20

Tying Together Social Media and Corporate Social Responsibility

corporate social responsibility

Guest post by Laura Hall, Managing Partner at PainePR. She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. As the world continues to watch the devastation caused by the BP oil spill, it shines the light much brighter on the impact that […]

Community Management, Guest Posts, Social Media Strategy, Brand Communities, Crowd Sourcing

Crowdsourcing: Beyond the Basics

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Guest post by Clinton Bonner, Director of Sales at Chaordix, specializing in the technology and services of managed crowds for open innovation and social research. What is the next generation of crowdsourcing? Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl”) and into something more meaningful to the brands embracing it […]

Community Management, Social Media Case Studies, Social Media Strategy, Social Media Tools, Brand Communities, Social Media Marketing

Does Your Facebook Page Have a Pulse?

social media pulse

Is your Facebook fan page dead or alive? Join me and 21 other speakers for Facebook Success Summit 2010, a Webinar series with everything you need to know about Facebook for business. Sessions start October 5. Go to http://bit.ly/facebooksuccess to save 50% for a limited time. It’s terrific that more and more companies are using […]

Community Management, Content Marketing, Social Media Tools, Blogging and Content Creation, Brand Communities, Facebook

Is Your Company More Interesting Than My Wife?

Erin The Cheerleader From Barrhead! on Flickr - Photo Sharing!

If you’re going to succeed on Facebook, you don’t just have to be more interesting than other companies, you have to be more interesting than my friends and relatives. Are you prepared for that? My friend Jeff Widman runs BrandGlue, a consultancy that helps companies better manage their Facebook fan pages. He told me recently […]

Community Management, Social Media Case Studies, Social Media Strategy, Social Media Tools, Brand Communities, Facebook

US Speedskating Finds Fans In Social Media

KDerrick

Did you know the United States Speedskating team has won 75 Olympic medals, making it the most successful U.S. winter Olympics sport? But the global economic bear doesn’t take medal count into consideration, and last year the speedskating team was without a title sponsor when Dutch bank DSB went bankrupt. (Why a U.S. bank didn’t […]

Community Management, Content Marketing, Social Media Strategy, Social Media Tools, Blogging and Content Creation, Brand Communities, Social Media Marketing

Should a Blog be Your Social Media Hub?

blog social media hub

The divine corporate blogging expert Debbie Weil recently asked this question on her blog, as part of a Kindle version refresh of her excellent book “The Corporate Blogging Book.” Debbie asked me to think about whether a blog should be the social media hub – your epicenter, the place where you’re trying to bring your […]

Community Management, Social Media Case Studies, Social Media Strategy, Brand Communities, Social Media Marketing, Twitter Top 20 Interviews

Diane Hessan – The Twitter 20 Interview About Brand Communities

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Diane Hessan knows the wisdom of crowds first-hand. As the CEO of Communispace, a fast-growing major player in the brand community creation and management industry, she’s helped drive consumer insight and product innovation for dozens of Fortune 100 companies. Co-author of the book Customer Centered Growth, Diane was recently named Entrepreneur of the Year by […]

Community Management, Social Media Strategy, Social Media Tools, Brand Communities, Facebook, Social Media Marketing

Your Customers Don’t Want to be Your Friend

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Join me and 21 other speakers for Facebook Success Summit 2010, a Webinar series with everything you need to know about Facebook for business. Sessions start October 5. Go to http://bit.ly/facebooksuccess to save 50% for a limited time. If you’re Apple, Nike, or anything made with bacon, stop reading now. If not, read on and […]