Community Management, Social Media Case Studies, Social Media Strategy, Book Reviews, Brand Communities, Social Media Marketing

Brand Community Managers Take Heed of “Managing Online Forums”

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Patrick O’Keefe knows more about online forums than you do. In fact, he may know more about forums and message boards than anyone out there, as evidenced by his extremely useful book “Managing Online Forums“ The level of detail in this book is startling, with a glossary, and an entire section of templates that you […]

Community Management, Content Marketing, Social Media Strategy, Brand Communities, Social Media Marketing

Social Media is About People, Not Logos

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How will you be human? The people of your company are far more compelling than the company itself. Why they work for the company. Their dedication. Their interests outside of work. All of these provide “personality hooks” for your brand, and combined with a regular focus on your customers’ humanity, they are foundational elements of […]

Community Management, Content Marketing, Social Media Strategy, Blogging and Content Creation, Brand Communities, Social Media Marketing

Building Your Blog Community: It’s a Matter of W FACT

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Are you building a community, or an audience? In the last couple weeks, I’ve had two experiences that really shook me up on the topic of community. First was Chris Brogan’s simple but devastatingly effective post about the difference between audience and community being the direction the chairs are facing. Second, was a conversation I […]

Community Management, Content Marketing, Social Media Case Studies, Social Media Strategy, Brand Communities, Crowd Sourcing, Social Media Marketing

Crowdsourcing Your Dog Food

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One of the most overlooked benefits of building or facilitating an online community around your brand is the market research opportunities. Your brand community – even if nascent and emerging – consists of hundreds or thousands of customers that are familiar enough with your company (and care enough about it) to self-identify as a fan/friend/member. […]

Community Management, Social Media Strategy, Social Media Tools, Brand Communities, Facebook, Social Media Marketing

Should Facebook Dominate Your Social Media Strategy?

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Join me and 21 other speakers for Facebook Success Summit 2010, a Webinar series with everything you need to know about Facebook for business. Sessions start October 5. Go to http://bit.ly/facebooksuccess to save 50% for a limited time. Chris Brogan, Darren Rowse, and Kyle Lacy popularized the idea that companies in social media need a […]

Content Marketing, Digital Marketing, Social Media Case Studies, Social Media Strategy, Brand Communities, Social Media Marketing, Twitter Top 20 Interviews

Mack Collier – The Twitter 20 Interview about Blogging and Being Helpful

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Are you as good at social media as Mack Collier? Probably not, as proven in this sweeping, live Twitter20 interview. Mack opines on how to write a good blog, how to help others in social media, and why you need to know where your traffic comes from.  Mack is a social media consultant and trainer, […]