Think Bottom Line, Not Top Line, on Social Media ROI
There’s been a lot of conversation lately about social media ROI but the hand-wringing about it is totally misplaced.
True ROI (return on investment) calculations are possible in cause/effect marketing scenarios where you can isolate tactics and variables to determine incremental revenue generated. Today, the only marketing programs that can semi-reliably generate “real” ROI calculations are SEO, PPC, [...]
Similar Posts That You Might Enjoy:
Share This Post:
Amp Up Email Results with Honeymoon Segmentation
Subscribers to your email list are most likely to open, click, forward to a friend, and buy in the first 30-60 days after joining the list.
This is the Honeymoon and you need to use it to boost your email results – especially in the 4th quarter holiday shopping season.
This chart from Marketing Sherpa shows the [...]
Similar Posts That You Might Enjoy:
Share This Post:
The Future of Email Marketing – Think Holistically, Send Individually
The demise of email has been greatly exaggerated.
While Jupiter says that overall email volume has dropped from 41 messages per day per U.S. user to 24, the email marketing universe is very much alive and well. The Direct Marketing Association (DMA) projects that $600 million will be spent on email in 2008, driving an astonishing [...]
Similar Posts That You Might Enjoy:
Share This Post:
Digital Agency Toolkit – Use CrazyEgg to Test Web Layouts
Do you need to know whether people on a Web page are clicking on the navigation, the logo, photos, or links in the text? Of course you do. And ideally, you should be tweaking your pages and testing often to maximize results. (that’s why we’re on version 3.2 of the Convince & Convert Web site [...]
Similar Posts That You Might Enjoy:
Share This Post:
5 Memorable Lessons from my Sarah Palin PPC Campaign
Thanks to everyone for participating in my “Are you man enough to write a PPC ad about a woman VP” contest. Many excellent entries (see original post). Here are the results:
McCain is 72 years old
Avg US life expectancy is 78 years
Is Palin qualified? Read This
DailyKos.com 1.31% Click-through rate
Sarah Palin’s Secrets
What the GOP doesn’t want you to
know about [...]
Similar Posts That You Might Enjoy:
Share This Post:
The Official Toothpaste of Social Media
Will the Crest Weekly Toothpaste Launch Work?
In a sign that the guys who control ad budgets are getting the value of interactive advertising faster than the agencies that place it, P&G announced recently that they are introducing their new Crest Weekly toothpaste almost entirely through the blogosphere.
Samples of Crest Weekly were sent to prominent bloggers [...]
Similar Posts That You Might Enjoy:
Share This Post:
Ad Networks Are a House of Cards – But a Great Deal
A groundbreaking study by the Interactive Advertising Bureau (IAB) and Bain & Company shows that ad networks’ share of display ad sales soared from 5% to 30% from 2006-2007. (Read the excellent full report here)
It seems the rise in Internet advertising (~20% per year, according to eMarketer) is creating a flurry of new sites, and a [...]
Similar Posts That You Might Enjoy:
Share This Post:
Agencies Need to be Testing Landing Pages
Average length of stay on a Web site is approximately 2 minutes and 30 seconds overall. Approximate length of stay by visitors coming from search is about 10 seconds. Why the difference? Search users are less likely to know your company and its attributes in advance, and they know there are several other options available [...]
Similar Posts That You Might Enjoy:
Share This Post:
Tags:
ad agencies, advertising agencies, conversion rate, cost per click, landing pages, marketing tactics, pay-per-click, ppc, ppc programs, PPC tips, quality score, ROI, search marketing, SEM, web analytics and testing, Web site Analytics and Metrics, web site analytics and testing, Web site testing and optimization
Google to Show Search Volume – Another Blow to Agencies
In a LOOOOONG overdue move that provides some much-needed transparency to the PPC business, Google has added search volume data to their keyword research tool.
This means that when you use Google to research potential search terms for your clients’ pay-per-click campaign, Google will actually give you an idea of how many people actually search for [...]
Similar Posts That You Might Enjoy:
Share This Post:
Tags:
ad agencies, advertising agencies, google, Google ad planner, google analytics, Internet Advertising, internet media buying, keyword research tool, keyword selection, online media planning, pay-per-click, ppc, ppc programs, PPC tips, search management, search marketing, search volume, SEM, traditional agencies, Web site Analytics and Metrics, web site analytics and testing, web site metrics, web site statistics, Web site testing and optimization
91% of Top Digital Agencies Not Buying Their Own Brands on PPC
In a shocking (and embarassing) revelation today, AdWeek uncovered that of the 56 world-class digital marketing agencies featured in their Annual Report Card, just 5 are purchasing their own brand names in PPC.
In fairness to the firms, most of them appear at or near the top of organic search results for their own [...]
Twitter
Linked In
Facebook
