Average length of stay on a Web site is approximately 2 minutes and 30 seconds overall. Approximate length of stay by visitors coming from search is about 10 seconds. Why the difference? Search users are less likely to know your company and its attributes in advance, and they know there are several other options available [...]
Just What They’re Looking For: Using Landing Pages to Improve Paid Search Marketing
As I write this, hundreds of thousands of businesses are competing to convince people that their Web site is online nirvana – the beatitude, not the band. But, given all the other marketing tactics available, why has pay per click search marketing gone from nowhere to a $3 billion dollar industry this year, and $5.5 [...]
Swissarmyknife.com: Using Web strategy to improve integrated marketing
What does the Internet have to do with your print, TV, radio, direct mail and other traditional tactics? Plenty. Along with the oft-cited belief that half of all marketing dollars are wasted lies a corollary, which is that the traditional components of most marketing plans are evaluated using less than scientific means. In many cases, [...]
Nothing Personal: SWM 35 seeks email marketing that’s relevant
Once upon a time you could send and receive email without incident. Like leaving your doors unlocked or eating medium-rare hamburgers, the glory days of email were blissfully free of hassle and worry. Email has literally transformed the way we communicate. 31 billion emails are sent every day in North America, according to research firm [...]
Actions not Words: Most web sites can’t get visitors to do much of anything. How about yours?
In comparison to their human counterparts, Web sites have certain advantages as sales representatives for your company. They work 24×7, don’t complain about the commission structure, and don’t expense $273 for dinner with “Paul” the imaginary new business prospect. But otherwise, Web sites are generally terrible salespeople. Nearly all Web sites have (or should have) [...]
