Community Management, Social Media Case Studies, Social Media Strategy, Book Reviews, Brand Communities, Crowd Sourcing

Threadless Shares 10 Years of Insights and Inspiration

Threadless book

Threadless – everyone’s favorite T-shirt purveyor and example of crowdsourcing and customer community success – recently published a terrific 10th anniversary book that combines company history with dozens of its best designs. It makes for very interesting reading, and the production values and design elements make it a suitable coffee table book, and an excellent […]

Community Management, Social Media Measurement, Campaign Testing and Optimization, Conferences and Events

The 4 Marketing Metrics Mandates

4 marketing metrics mandates

There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. I recently gave a presentation to the Measured Marketing Roundtable at Techpoint, Indiana’s technology and economic development association, that outlines these new metric must-dos. The 4 Modern Metrics Mandates View more […]

Community Management, Social Business, Social Media Measurement, Social Media Strategy, Social Media Tools, Brand Communities, Facebook, Social Media Marketing, Social Media ROI, Social Media Staffing and Operations

Digital Sharecropping – Why Most Facebook Customization is Wasted Effort


Part 3 of a 3-Part Rant The time, money, and overall exertion being spent on customizing Facebook fan pages is largely misspent. Just because you CAN replicate much of your corporate website functionality on Facebook, doesn’t mean you SHOULD. Your Facebook fan page is not a collectible automobile. You do not get extra brand advocacy […]

Community Management, Digital Marketing, Email, Social Media Measurement, Social Media Tools, Brand Communities, Email Marketing Advice, Social Media ROI

Mistake Math – Why We’re Valuing Facebook Fans All Wrong

facebook success metrics old yeller

Part 2 of a 3-Part Rant Brands are shouting from the rooftops about how many Facebook fans they have – and the number of “likes” does help you spread your message through the news feeds of your fans (more on that tomorrow). But let’s recognize it takes literally one click of one finger to “like” […]

Community Management, Digital Marketing, Social Media Tools, Blogging and Content Creation, Integrated Marketing and Media

Ra Ra Wrong. How Facebook’s Cheerleaders Are Blowing Smoke

facebook is blowing smoke

Part 1 of a 3-Part Rant I realize it’s in the best interests of Facebook, the media, application developers, and sometimes even brands themselves to concoct pseudo-science that “proves” that people that “like” your company are instantly turned into a zombie army of influential advocates. But it’s simply not true. Despite a pile of coverage […]

Community Management, Digital Marketing, Social Business, Conferences and Events, PR 20, Social Media Staffing and Operations

The 7 New Roles Agencies Must Play to Survive Real-Time Business


Change is all around us, in many shapes and guises. Yet the nucleus of most of the shifts that have us feeling like we’re in a transformational maelstrom is speed. Everything happens faster now. Awareness can be captured more quickly than ever before. Sales can be closed instantly online. Customer service issues can be resolved […]

Community Management, Guest Posts, Social Business, Social Media Monitoring, Social Media Staffing and Operations

3 Reasons To Dig Deeper In Social Listening

Connie Bensen

Guest post by Connie Bensen, the Director of Community Strategy and Social Media at Alterian, which provides leading marketing products for the enterprise. She also blogs at Brands have realized that social networks offer an opportunity to interact directly with consumers. They create pockets of communities where like-minded people share information and seek advice. […]

Community Management, Social Business, Social Media Strategy, Social Media Tools, Social CRM, Social Media Monitoring, Social Media Staffing and Operations

Social Listening and Analysis for the DIY Inclined


If you are conducting any level of online reputation management or campaign tracking using social media data sources, you have to get beyond the obvious. The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. […]

Community Management, Digital Marketing, Brand Communities, E-Commerce, Integrated Marketing and Media

Is Starbucks the Most Dangerous Competitor to Facebook?

starbucks digital network

Today’s post is a collaboration with Clinton Bonner, community connectivity expert, futurist, and blogger at Everything to Everything. Starbucks is not only offering free Wi-Fi in all stores come this fall, but also unveiling their Starbucks Digital Network that all in-store web and mobile users will have the opportunity to enjoy (it’s a partnership with […]

Community Management, Social Media Case Studies, Social Media Strategy, Social CRM, Social Media Monitoring

Why Influence Mining is the Next Gold Rush

Influence Mining

Inherently, we understand influence. It’s in our DNA. We know that a grizzly bear has a marked impact on its surroundings, and can change behavior in ways that even the fiercest badger cannot. The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from […]

Community Management, Convince and Convert, Social Media Strategy, Social Media Tools, Brand Communities, Facebook

Facebook Success Summit – 22 Sessions on Everything Facebook

Facebook Success Summit

Is Facebook important to you and your business? If it’s not now, it will be soon (see my post tomorrow for more on that). Now with more than 500 million global members, Facebook is changing the way we interact, communicate, share, and shop. Despite Facebook’s apparent addiction to public relations missteps and half-baked schemes, they […]

Community Management, Guest Posts, Social Media Case Studies, Social Media Strategy, Brand Communities, Social Media Marketing

6 Degrees of Influence – The Value of Customer-to-Customer Connections


Guest post by Yael Davidowitz-Neu, a Sales Strategy Analyst at Google responsible for analyzing consumer behavior, search trends and market dynamics.  She is deeply curious, loves all things marketing and blogs less frequently than she would like at While many businesses are excited about opportunities to reach their customers on the social web, few […]

Community Management, Content Marketing, Digital Marketing, Guest Posts, Blogging and Content Creation, Search Marketing Advice, Social Media Monitoring

5 Steps to Winning Fans with Content Strategy

content strategy

Guest post by Mike Corak, Vice President of Strategy at digital consultancy Tallwave, and blogger at Digital Marketing Strategy. About a year ago, I wrote a guest post here titled “Use Online Listening for Competitive Research. The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand. […]