Community Management, Convince and Convert, Digital Marketing, Social Media Strategy, Conferences and Events, PR 20, Social Media Marketing

Why Can’t PR Do Digital?

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Why aren’t PR firms offering digital marketing services to their clients? On Sunday, David Anderson from Off Madison Ave and I presented this roundtable at the PRSA Counselor’s Academy conference in Palm Desert. The title is: Revenue.com: Launching Digital Marketing Services to Grow Retainers. Note we only had ~30 minutes, so this isn’t as comprehensive […]

Community Management, Convince and Convert, Social Media Strategy, Conferences and Events, Personal Branding, Social Media Marketing

7 Ways to Use Social Media to Build Stunning Brands

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Social media is perhaps the most misleading name for a marketing-related concept ever, given that it’s grown to represent a philosophy of consumer empowerment and brand/customer partnership – far beyond it’s humble roots of user-generated content. As a result, social media has different meanings and connotations to different people, many of whom utilize social media […]

Community Management, Convince and Convert, Social Media Strategy, Conferences and Events, Convince & Convert News, Social Media Marketing

Join Me in Boston and Save $200

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Fresh off the massively successful Digital Marketing World virtual conference (14,000+ registrants), the folks at MarketingProfs have extended a fantastic special offer for their forthcoming B2B Forum – June 8/9 in Boston. Save $200 on conference registration by clicking this link. A couple of notes on this conference: It’s a fantastic lineup, with killer content, […]

Community Management, Convince and Convert, Digital Marketing, Email, Conferences and Events, Email Marketing Advice, Search Marketing Advice

Cross-Pollinate Search and Email

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Email marketing and search marketing have often been looked at as being at opposite ends of the digital marketing spectrum. Email used as a loyalty and retention tool, with search used as an acquisition tactic. But that thinking prevents the results from those marketing efforts informing and improving one another, and the opportunities in that […]