As you may know if you follow me, I tend to tweet a lot. This is especially true at conferences, where I engage in Live Tweeting (sending summary tweets of main points the speaker is making while the presentation is ongoing). Some followers have told me that they appreciate my live tweeting, and that I’m [...]
Interactive SXSW Business Card
In honor of South by Southwest, home of ironic T-shirts, and cool business cards, I had a special edition of my Convince & Convert cards made. Why should business cards just sit there? Why can’t they serve a higher purpose? In this case, that purpose is to open bottles. Ideally, you won’t associate Convince & [...]
Cross-Pollinate Search and Email
Email marketing and search marketing have often been looked at as being at opposite ends of the digital marketing spectrum. Email used as a loyalty and retention tool, with search used as an acquisition tactic. But that thinking prevents the results from those marketing efforts informing and improving one another, and the opportunities in that [...]
