EGC is the Key Content Marketing Trend

EGC employee generated content

EGC – Employee Generated Content is a critical component of any thriving content marketing program. But it’s not always easy to get content from employees. From Jay Baer, here are 4 tips on how to make EGC work in your company.

Content Marketing

Announcing a New Podcast for Content Marketers

Announcing a New Podcast for Content Marketers

More than any other content format podcasting is poised to explode, because it’s the one type of content you can consume while also doing something else. That’s why we built MarketingPodcasts.com (the only search engine for marketing podcasts), and also why we at Convince & Convert are positively THRILLED to launch our third podcast… Content Pros. […]

Content Marketing

Top 4 Digital Priorities for Higher Ed CMOs

Top 4 Digital Priorities for Higher Ed CMOs

According to new research from Formstack, 35% of universities currently have a Chief Marketing Officer, or CMO. In this relatively new role, CMOs are changing how higher education approaches marketing. With the right digital priorities, CMOs can have a forward-thinking impact on higher ed marketing.