As a content marketer, your greatest asset is an enthusiastic customer. Don’t miss these three key opportunities for user-generated content.
Is it possible to create content that’s both entertaining and actionable? This 52-point visual guide will show you how.
There’s no shame in selling overtly when you have great content. Learn how four brands perfected the art of “shameless” content marketing.
New research from Workfront looks at workplace productivity and why it’s lacking. Analysis by Jay Baer.
Golf and content writing have more in common than you think—just ask this seasoned writer and lifelong golfer.
Last week, Yext launched a new integration with Uber that will provide a new way to serve hyper-targeted content marketing to riders.
Is content marketing really worth it for B2B brands? Yes, as long as marketers balance expectations with execution.
Follow these rules to create high-value, polished white papers that will build your thought leadership and brand awareness.
Your customers crave tools and useful content, but they also want guidance on how to use them. Meet that need with consultative content.
Podcast listenership continues to increase, and a new study proves the power of podcast advertising.
Before you set out to strengthen your business through blogging, be mindful of its most common challenges—and benefits.
Millennials and live video will force companies to embrace documentary-style communication in 2017—next year’s big marketing trend, says Jay Baer.