Live streaming video is a powerful new tool in the marketing toolbox. Here’s how brands are implementing it successfully.
How will content marketing evolve in 2017? The brightest minds in marketing weigh in with their predictions.
Influencer marketing is more powerful, measurable, and beneficial than you think, according to new research on influencer marketing’s ROI.
What Southwest did right and wrong during their massive outage and subsequent social media crisis, with letter grades from Jay Baer.
Jay Baer and the Convince & Convert Consulting team deliver a Slideshare with the 7 content marketing trends that matter in 2017.
Learn how “the continuum approach” uses storytelling and emotional narratives to move customers through the sales pipeline.
Learn how social media engagement helps your SEO, and what your brand can do to build credibility with every post.
Facebook Live’s video streams engage your audience in ways pre-recorded content can’t match. Here’s how to add it to your social strategy.
Listen to this blog post as a podcast: Social media automation has a dicey reputation, as many people believe that it robs social media of its humanity. I understand and appreciate that sentiment. I miss the days when Twitter was the best place to go for real conversation, and Instagram didn’t have “stories” comprised of “look […]
There’s no shame in selling overtly when you have great content. Learn how four brands perfected the art of “shameless” content marketing.
Your customers crave tools and useful content, but they also want guidance on how to use them. Meet that need with consultative content.
As a marketer, you’ve failed if you can’t get your target to take action. Don’t be afraid of being obvious in your ask.