YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com

Please Help Me Support Make-A-Wish Foundation

I need your help please. For every vote you cast for the keynote at South by Southwest featuring me and Amber Naslund, we’ll donate $1 of our book advance to Make-A-Wish Foundation®. Go to http://panelpicker.sxsw.com/ If you don’t have an account, please make one. It will take just a few seconds Click the link that [...]

Continue Reading

Blastoff for My New Social Media Newsletter

Last Monday was the world premier of my new social media newsletter, the 3-2-1. 3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters. If [...]

Continue Reading

7 Reasons I’m Moving to Bloomington Indiana

Top 7 Reasons I’m Moving to Bloomington, Indiana: Skin too dry. No idea what a Hoosier is. Decided to find out first-hand. Want to cheer for a historically mediocre college football team. Living near Sedona, AZ for 6 years is giving me vortex poisoning. Need to upgrade quality of locally grown corn. All these pine [...]

Continue Reading

I Get By With a Little Help From My Friends

Greetings from Canada. I’m on vacation in the great white north for a couple weeks, trying to spend a little time with the family and get The Now Revolution (my new book with Amber Naslund) finished up. I have recruited a posse of incredibly smart social media, digital marketing, and public relations thinkers to entertain [...]

Continue Reading

Does Your Blog Have a Long Tail

Most smart bloggers try to focus on a few, key search terms in their blog content. But the reality is, your blog is probably a lot more broad than you think. Last week, I co-published a white paper with Chris Baggott, the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long [...]

Continue Reading

Why Content Marketing Matters To Me And Should To You

Last week, Joe Pulizzi and his merry band of content strategists at Junta42 released new metrics, ranking the top content marketing blogs in the world. And guess what? The very blog that you’re reading came out #1. Thank you to everyone who reads Convince & Convert. Your feedback, comments, and support are what keep me [...]

Continue Reading

You’re Invited to the Socialpalooza

I’m excited to let you know that I’m an instructor for Social Media Success Summit 2010. I believe this will be the most comprehensive, useful collection of Webinars (education in your jammies rules) ever compiled about social media. Over ~30 days, there are 24 sessions about everything social media, and because it’s totally virtual, one [...]

Continue Reading

Staggering Social Media Insights – The Best of Twitter 20 eBook

I’m very proud to launch my new ebook that chronicles the best moments from my Twitter 20 series of live interviews on Twitter. You can download it free below. AND, you can win a hard copy (only 50 exist) FedExed to you. Just Retweet this post, and 5 retweeters will be randomly selected this Saturday [...]

Continue Reading

Please Help Me Pick a New Look For My Blog

I’ve been making a few tweaks to Convince & Convert recently, with the help of my friend (and WordPress/SEO ninja) Chuck Reynolds. We’ve added Disqus as the commenting system. Changed the sharing tools to incorporate Sexy Bookmarks plug-in (Michael Stelzner at Social Media Examiner turned me on to it). We’re working on tweaking the subscription [...]

Continue Reading

The World Really is Flat – Crowd Sourced Design Rules

I’ve finally collected enough of my Twitter 20 interviews (live interviews with social media luminaries, conducted on Twitter) to create an ebook. I re-read every interview, and picked out the highlights. The best, most intriguing answers. I then categorized the answers topically: brand communities, PR, content creation, social CRM, etc. The next big challenge was [...]

Continue Reading