YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
Convince & Convert News 45  |  Add Yours
Convince & Convert News 77  |  Add Yours

Happy Tweetsgiving – For What Are You Grateful?

Nobody succeeds alone. Not you. Not a grade school in Tanzania. Certainly not me. As part of my role as an Honorary Turkey for the Tweetsgiving movement this year, I’ve been asked to write a post about gratitude. For the next 48 hours, thousands of people online and offline will proclaim what they are thankful [...]

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The Art of Social Media – Crowd Sourced Photography

Part 2 of this week’s 3 post series about social media case studies. Tyson Crosbie is not your ordinary photographer. Since stumbling upon Twitter nearly two years ago, he’s ignored the norms and customs of commercial photography, and found a way to incorporate social media into every element of his work. As a food photography [...]

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Convince & Convert News 129  |  Add Yours

Win Gary Vaynerchuk’s Crush It!

I’m giving away 15 copies of Crush It! the forthcoming new book from Gary Vaynerchuk. Will one of them go to you? I’m interviewing Gary live on Twitter on Thursday, October 8 at 11am eastern. It’s part of my Twitter 20 series of interviews of social media luminaries. Previous interviews of Jason Falls, Scott Monty, [...]

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Blogging and Content Creation 85  |  Add Yours

Free Social Media Worksheets Worth Every Penny

Convince & Convert is all about hype-free social media. Practical, achievable advice you can put into place in your company or organization today. To that end we’ve developed a series of free social media worksheets that you can use to help keep elements of your social media program on track. We’ll keep adding these worksheets [...]

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Blogging and Content Creation 80  |  Add Yours

Observations on Day 365

This week makes it one year since I started writing this blog, and I wanted to take a moment to say a sincere thanks to every one of you that occupies even a minute of their increasingly precious time by reading Convince & Convert. The volume of high quality, free, online content (especially about marketing) [...]

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Join Me in Boston and Save $200

Fresh off the massively successful Digital Marketing World virtual conference (14,000+ registrants), the folks at MarketingProfs have extended a fantastic special offer for their forthcoming B2B Forum – June 8/9 in Boston. Save $200 on conference registration by clicking this link. A couple of notes on this conference: It’s a fantastic lineup, with killer content, [...]

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Interactive SXSW Business Card

In honor of South by Southwest, home of ironic T-shirts, and cool business cards, I had a special edition of my Convince & Convert cards made. Why should business cards just sit there? Why can’t they serve a higher purpose? In this case, that purpose is to open bottles. Ideally, you won’t associate Convince & [...]

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Free Social Media Webinar and New Blog

Notice something different? Greetings. Happy President’s Day.  Although not rivaling the birthdays (observed) of some of America’s great leaders, it’s a big day here at Convince & Convert mobile global headquarters (which today brings me to Las Vegas for my son’s hockey tournament).  New Convince & Convert Blog Launches Today marks the official launch of [...]

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Blogging and Content Creation 40  |  Add Yours

9 Blog Failures and Remedies

Are you maximizing the potential of your blog? I’m not. After 7 months with this version, I’ve embarked on a redesign of the Convince & Convert blog. I have three goals for this new design: – Make the blog easier to use for you – Encourage conversation – Make the connections between me and the [...]

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