Content Marketing, Convince and Convert, Social Media Strategy, Social Media Tools, The Now Revolution

The Reality of Competition in a Maturing Social Marketplace

Interview with Steve Lundin from Big Frontier when I was in Chicago for a presentation of The NOW Revolution. We discuss: Competition and social media gurus, wheat, and chaff; The future of Twitter and its stickiness problem; Agencies stubbing their social media toes; Do social crises create measurable business declines; The path to social ubiquity […]

Convince and Convert, Digital Marketing, Social Business, Social Media Measurement, Social Media Strategy, Integrated Marketing and Media, Social Media Marketing, Social Media ROI, Social Media Staffing and Operations

The 5 Dangerous Realities of Social Media for Business

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The 5 Dangerous Realities of Social Media View more presentations from Jay Baer (summary of my keynote at Get Social PRSSA) The Crossroads: Social or Media? As social networking has soared to become the largest voluntary behavior this side of teeth brushing, the money guys have shown up on the scene – right on cue. […]

Convince and Convert, Social Media Measurement, Social Media ROI, The Now Revolution

The 5 Reasons Most Companies Aren’t Measuring Social Media

social media success metrics

We hate math. Our abhorrence for calculation enables us to mutually agree on statistically dubious metrics with nary a shrug or arched eyebrow. Consider Nielsen ratings, which are used to determine the popularity of all TV shows and, consequently, how the dozens of billions of dollars in TV advertising is apportioned. Nielsen ratings have a […]

Content Marketing, Convince and Convert, Digital Marketing, Social Media Strategy, Blogging and Content Creation, Integrated Marketing and Media, Search Marketing Advice

5 Search and Social Trends for 2011

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Recently, I participated in a Webinar with my friend and client Chris Baggott of Compendium. We talked about the convergence of search and social media, and how content marketing is bridging both areas. We settled on 5 trends that we think will be especially important in 2011 (read or print yourself via Scribd, or see […]

Community Management, Convince and Convert, Social Business, Social Media Monitoring, Social Media Staffing and Operations, The Now Revolution

3 Ways to Tell a Social Media Problem From a Crisis

social media crisis

What constitutes a crisis? Discovering that someone has left a review saying they saw a mouse at your restaurant is certainly disconcerting. But is it a crisis? No. The social media monitors in your organization need to have a mutual understanding of what is a real crisis and what the subsequent escalation procedures are. Merriam-Webster […]

Community Management, Convince and Convert, Social Media Case Studies, Social Media Book, Social Media Monitoring, The Now Revolution

3 Ways to Capitalize on the Opportunity Economy

The Opportunity Economy

Social media isn’t all about planned campaigns and editorial calendars. In some cases, the best way to make an impact – to win the hearts and minds of customers and prospects – is by being timely, hyper-relevant, and individualized. This is contextually appropriate, just-in-time marketing where you find a chance to engage authentically, and you […]

Community Management, Convince and Convert, Social Business, Social Media ROI

6 Parts of Your Company That Should be Listening to Social Conversations

listen man

“Once upon a time, customer contact was centralized around the switchboard, and the phone was the preferred method for communication between companies and customers. When it rang, you answered, because it was likely a customer or a potential customer on the other end of the line. Now, the calls are coming through online, via the […]

Community Management, Convince and Convert, Digital Marketing, Social Business, Integrated Marketing and Media, Social Media Monitoring, Social Media Staffing and Operations, The Now Revolution

3 Key Roles to Make Your Social Team Scalable

3 Key Roles to Make Your Social Team Scalable

One of the continuous discussions and questions surfacing in the social media chatterbox is that of “who owns social media?” Is it marketing? Public relations (PR)? Customer service? The answer is . . . yes. For the long-term, anyway. You’re not likely at the point yet where you have social media wired into everything. Right […]