Community Management, Social Media Case Studies, Social Media Strategy, Book Reviews, Brand Communities, Crowd Sourcing

Threadless Shares 10 Years of Insights and Inspiration

Threadless book

Threadless – everyone’s favorite T-shirt purveyor and example of crowdsourcing and customer community success – recently published a terrific 10th anniversary book that combines company history with dozens of its best designs. It makes for very interesting reading, and the production values and design elements make it a suitable coffee table book, and an excellent […]

Community Management, Guest Posts, Social Media Strategy, Brand Communities, Crowd Sourcing

Crowdsourcing: Beyond the Basics


Guest post by Clinton Bonner, Director of Sales at Chaordix, specializing in the technology and services of managed crowds for open innovation and social research. What is the next generation of crowdsourcing? Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl”) and into something more meaningful to the brands embracing it […]

Content Marketing, Convince and Convert, Digital Marketing, Social Media Strategy, Blogging and Content Creation, Convince & Convert News, Crowd Sourcing

Please Help Me Pick a New Look For My Blog


I’ve been making a few tweaks to Convince & Convert recently, with the help of my friend (and WordPress/SEO ninja) Chuck Reynolds. We’ve added Disqus as the commenting system. Changed the sharing tools to incorporate Sexy Bookmarks plug-in (Michael Stelzner at Social Media Examiner turned me on to it). We’re working on tweaking the subscription […]

Digital Marketing, Social Media Strategy, Social Media Tools, Crowd Sourcing, PR 20

HARO Gets Serious About Crowd Sourced Journalism


Help A Reporter Out (HARO), the uber-simple brainchild of hyper-active, skydiving, PR wild child Peter Shankman has gone big-time. Born humbly as a simple way for reporters to connect with potential sources, HARO has grown to more than 50,000 participating reporters, with 150,000 people receiving three daily emails stuffed with requests for sources. Not surprisingly, […]

Convince and Convert, Social Media Strategy, Convince & Convert News, Crowd Sourcing

The World Really is Flat – Crowd Sourced Design Rules

eBook Design for Social Media Superstars | a crowdSPRING 2.0 PowerPoint Project | 2.0-50

I’ve finally collected enough of my Twitter 20 interviews (live interviews with social media luminaries, conducted on Twitter) to create an ebook. I re-read every interview, and picked out the highlights. The best, most intriguing answers. I then categorized the answers topically: brand communities, PR, content creation, social CRM, etc. The next big challenge was […]

Community Management, Content Marketing, Social Media Case Studies, Social Media Strategy, Brand Communities, Crowd Sourcing, Social Media Marketing

Crowdsourcing Your Dog Food


One of the most overlooked benefits of building or facilitating an online community around your brand is the market research opportunities. Your brand community – even if nascent and emerging – consists of hundreds or thousands of customers that are familiar enough with your company (and care enough about it) to self-identify as a fan/friend/member. […]