One of the most overlooked benefits of building or facilitating an online community around your brand is the market research opportunities. Your brand community – even if nascent and emerging – consists of hundreds or thousands of customers that are familiar enough with your company (and care enough about it) to self-identify as a fan/friend/member. [...]
THE NOW REVOLUTION
Read The NOW Revolution, the best-selling book on social business from Jay Baer and Amber Naslund.
Every customer is a reporter. Every employee is in marketing. And speed matter like never before. In The NOW Revolution, you'll learn:
- How to build a culture that empowers social
- How to activate your customers and employees
- How to listen and respond to real-time opportunities
- How to manage a social media crisis
- How to effectively measure social media, including ROI
Endorsed by Seth Godin, Chris Brogan, Ann Handley, John Jantsch and dozens of other social media and social business leaders.
Available at Amazon, Barnes & Noble, Apple and in all hard cover and digital formats. Also, in audio via Audible.
Click here to get the first chapter free.
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About Jay Baer
I'm Jay Baer. A hype-free social media and content strategist, speaker, and author and the President of Convince & Convert.
Since 1994, I've worked with more than 700 companies on digital and social strategy, including 29 of the FORTUNE 500. We are social and content accelerators here at C&C, helping organizations tie social to real business. We'll take your program from good to great.
I also speak to more than 75 groups each year about how social is changing business forever. For more about me, visit this page. Also enjoy the blog, our Social Pros podcast, and our One Social Thing email newsletter.
THE NOW REVOLUTION
Read The NOW Revolution, the best-selling book on social business from Jay Baer and Amber Naslund.
Every customer is a reporter. Every employee is in marketing. And speed matter like never before. In The NOW Revolution, you'll learn:
- How to build a culture that empowers social
- How to activate your customers and employees
- How to listen and respond to real-time opportunities
- How to manage a social media crisis
- How to effectively measure social media, including ROI
Endorsed by Seth Godin, Chris Brogan, Ann Handley, John Jantsch and dozens of other social media and social business leaders.
Available at Amazon, Barnes & Noble, Apple and in all hard cover and digital formats. Also, in audio via Audible.