Community Management, Digital Marketing, Social Media Case Studies, Conferences and Events, Digital Agency Toolkit, PR 20

Digital and Dollars – Successfully Adding Online Marketing to Your Agency Services

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I recently returned from my first-ever trip to beautiful Asheville, North Carolina. I was there speaking at the Counselor’s Academy PRSA annual conference. (Counselor’s Academy is the section of PRSA for owner’s of small and medium independent agencies). One of the highlights of my trip was conducting a breakout session with my good friend and […]

Digital Marketing, Email, Social Media Strategy, Social Media Tools, Digital Agency Toolkit, Email Marketing Advice, Social Media Marketing

A Twitter Spy Without the Russian Accent

top brands on twitter

Brands looking to generate social media ROI are moving inexorably toward one of two poles: either the social CRM approach whereby the customer service benefits of social media are emphasized; or the social media marketing approach, where the focus is squarely on selling stuff. If your focus is on selling via social media, it’s imperative […]