There are a lot of digital marketing metrics out there, but only some of them actually matter. Proven, instructive, bottom-line metrics reveal the strength of your digital efforts.
So, you’ve got a meeting tomorrow with your CEO to present results from your marketing efforts. Here’s what to focus on.
There are plenty of tips for the modern marketer in these quotes from David Ogilvy, one of the most influential marketing minds of all time.
Got a particular area of expertise, or years of experience in a certain industry? Spread the wealth by sharing and monetizing that wisdom.
Google My Business is a powerful addition to your local marketing toolbox, but its API will only take you so far.
What happens when an influencer becomes so sought-after, they run the risk of losing the hard-earned trust of their audience?
Great omnichannel marketing strategies have many moving parts. Make sure you haven’t overlooked these key pieces of the omnichannel puzzle.
When hiring an SEO professional, ask these questions to protect yourself from “experts” that are out-of-date, misinformed, or even criminal.
Too often, employee advocacy programs fail their members. Avoid these mistakes to build a program that empowers both a brand and its team.
Prioritizing these metrics can help CMOs prove the ROI of their technology investments and earn the budget they need.
A new workbook from the influence marketing specialists at GroupHigh will help you build a comprehensive influencer campaign strategy.
Building quality natural backlinks doesn’t end at content creation. These twelve steps can help boost your content’s visibility.
It’s easy to confuse influence marketing with celebrity endorsement. But for campaigns to succeed, savvy marketers must know the difference.
To remain viable and visible to consumers, brands will need to get smarter about how they listen and collect data on their audience.
The storytelling of the future is all about thinking big and staying real. These seven strategies will put you ahead of the curve.