Pratik Dholakiya examines what makes the checkout processes of some of the best in the business click. As customers keep evolving in their online behavior, ecommerce companies will be forced to follow suit. As long as you are open to adaptation, you are open for business.
You can’t just throw your content out into the world and wait for thousands of likes and shares. If you want your content succeed, you should remember the fact that all social media networks are different: They have different audiences with different interests and needs. Learn how to optimize your writing for each social network by figuring out whom you are going to share your content with.
Few marketers would use the term “child’s play” to describe traditional marketing techniques. Elegant print ads, emotional commercial placements, and paid celebrity endorsements are reliable tactics that sway the savvy, older consumer. But with Generation Z — consumers born after 1990 — making up 25.9 percent of the population and contributing $44 billion to the […]
Tons of marketers hate data, so they only focus on the low-hanging fruit. These “vanity metrics” include data like total page views, Twitter followers, and other fluffy numbers. The strongest marketers are the ones who collect actionable data. Learn how to make analyzing that data easier with these five tips.
As a marketer, it’s important to apply improvisational tools to improve client outcomes. Being prepared and still knowing when to ditch the playbook is a very important balancing act. Learn why you need adopt the role of Chief Marketing Improvisation Officer and how it can help your business and marketing goals.
Similar to the school kids who more than likely forgot most of what they learned the previous year, marketers themselves perhaps forgot or lost sight of some lessons they learned – not just the previous year but over a much longer time frame. This new ebook helps marketers understand what they need to do to get back on top of their game for the coming year.