Digital Marketing

How to Write Better Content for Social Media

How to Write Better Content for Social Media

You can’t just throw your content out into the world and wait for thousands of likes and shares. If you want your content succeed, you should remember the fact that all social media networks are different: They have different audiences with different interests and needs. Learn how to optimize your writing for each social network by figuring out whom you are going to share your content with.

Digital Marketing

3 Tips to Reach Generation Z on YouTube

3 Tips to Reach Generation Z on YouTube

Few marketers would use the term “child’s play” to describe traditional marketing techniques. Elegant print ads, emotional commercial placements, and paid celebrity endorsements are reliable tactics that sway the savvy, older consumer. But with Generation Z — consumers born after 1990 — making up 25.9 percent of the population and contributing $44 billion to the […]

Digital Marketing

3 Ways to Incorporate Nostalgia in Marketing

3 Ways to Incorporate Nostalgia in Marketing

How do you define nostalgia? It’s unique to everyone, but there is one thing that’s common to us all: It has a sensory trigger that brings back memories of unfettered happiness. Use these three tactics to incorporate feelings of nostalgia in your every day marketing and advertising efforts.

Digital Marketing

How to Make Marketing Analytics Easier

How to Make Marketing Analytics Easier

Tons of marketers hate data, so they only focus on the low-hanging fruit. These “vanity metrics” include data like total page views, Twitter followers, and other fluffy numbers. The strongest marketers are the ones who collect actionable data. Learn how to make analyzing that data easier with these five tips.

Digital Marketing

How Marketers Can Get Back to Modern Marketing

How Marketers Can Get Back to Modern Marketing

Similar to the school kids who more than likely forgot most of what they learned the previous year, marketers themselves perhaps forgot or lost sight of some lessons they learned – not just the previous year but over a much longer time frame. This new ebook helps marketers understand what they need to do to get back on top of their game for the coming year.