Your current customers are often your best customers. Here’s how to hone your upselling strategy while preserving their respect and trust.
New research reveals why SERP-heavyweight Wikipedia has undergone big changes in its Google rankings, and what this means for your business.
Ever look at an overwhelming to-do list and not know where to start? These strategies can help you conquer panic and maximize efficiency.
Dishonest SEO can do serious damage to your brand’s reputation. Avoid the mess and employ “white hat” SEO tactics instead.
Op-eds are becoming a go-to news source for many consumers, presenting inbound marketers with unique opportunities for branded content.
PR isn’t always a must-have—not for every business at every stage. Learn how to determine when PR is the right investment for your company.
Some of those internal resources and employee-eyes-only content you’ve been creating can be repurposed for public consumption.
If you’re curious how you can improve your marketing efforts, there’s no better source for answers than your external marketing agency.
Are your influencer campaigns delivering less-than-stellar results? You may be falling victim to one of these three common mistakes.
As we approach 2016, the many ways we have to communicate and to create/consume content seem to be endless. How do you keep up and actually stay ahead? Use these six tips to make the most of realtime media.
Convince & Convert focuses on bringing the most valuable and actionable strategies, research, and case studies to digital marketers each day through our blog, email, and podcasts. And today, we’re excited to add even more delicious content to help you understand not only what’s working, but also what’s trending so you can make realtime decisions.
Want to know if your business has what it takes to survive and succeed? Listen to the stories your employees are telling.
Complying with FTC Guidelines on sponsorship disclosure doesn’t have to be a nightmare. Here’s how one brand keeps it simple.
Disclosure is the key to smooth, legal influencer relationships. Here’s how brands can protect themselves and stay ethical.
The rise of long tail search queries is making search marketing increasingly sophisticated. Here’s how to boost those search conversions.