The way you communicate with prospects and customers creates or destroys value. Too often we complicate things and we may not realize it. Here are 7 ways to avoid poor communication that kills simplicity, credibility, and business.
Creating a great website is one thing, but driving traffic to that site is another. As you may already know, search engine optimization (SEO) is one of the cheapest ways to drive highly targeted traffic to a website. With good on-page and off-page SEO, your website can take high positions on the SERPs thus driving […]
The marketing industry is advancing at an unprecedented rate, creating seemingly insurmountable gaps in marketing talent, technology, and strategy. The marketing talent pool is underprepared, the marketing mix is evolving, and the matrix of technology providers is exploding. Customers are tuning out traditional marketing methods, while consuming information and making buying decisions on mobile phones, […]
For big players and up-and-coming brands alike, it doesn’t matter how creative your advertising is. If you don’t take the time to tailor your message to the right consumer, it will get lost in the noise. To get on this year’s lucrative back-to-school shopping list, you need to tap into the power of flawlessly targeted social media campaigns and customer-specific messaging.
In 2012, Fifth Third established a first-of-its-kind relationship with NextJob, an online and one-on-one job coaching service, to help those in need. The team expanded the program even further, by harnessing the power of social media to help individual job seekers get back to work with our Retweet to Reemploy initiative. The results were astounding.
It’s quite possible that in 10 years, every marketing team will have an advocate marketer. That’s because having an organized advocate marketing strategy and reward system in place gives marketers more control over word of mouth than they’ve ever had. Learn how to develop a brand advocate program that turns happy customers into word of mouth marketers.