Why Blogs Will Kill Dissent

While newspapers and magazines make increasingly Draconian decisions to try to escape their inexorable spiral of decline, the very future of publishing comes into question. Will life as we know it stop once the Grey Lady and her sisters cease to exist in their historical form? No. Even without papers and mags, Britney will still [...]

We’re Not All Social Media Spielbergs

Are we expecting too much of people in social media, even the raving fans? Jim Beam has a history of great social media programs, and their most recent is “The Remake” video contest. The premise is that you create your own video that spoofs Beam’s hilarious “Girlfriend” TV commercials. First prize is $25,000 and a [...]

The Death of Newspapers: Poisoned or Suicide?

The evidence of newspapers’ decline as a primary source of information in America is everywhere. My local paper narrowed to a tabloid size yesterday, following USA Today, Arizona Republic, and many, many other papers.  Essentially all newspapers have laid off significant portions of their staff. Some (like East Valley Tribune in suburban Phoenix) are printing [...]

Brands Must be Social Media Selfish

Are you protecting your social media brand? I was followed on Twitter last night by @trynetflixfree As a long-time Netflix member, I clicked the link to determine whether I should follow back. Much to my surprise, @trynetflixfree is a Netflix affiliate, trying to drive new subscribers via banal appeals on Twitter. I don’t begrudge the [...]

The Incredible Efficiency of Social Media

(originally written for TalentZoo) The explosion in marketing and message conveyance opportunities is simply breathtaking. We’ve gone from 3 TV stations to 500+. Satellite radio. Hundreds of new magazines. Out-of-home advertising on every available surface. And a little something called online advertising that’s now larger than radio in ad dollars spent. As a result, audiences [...]