YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
Digital Media 9  |  Add Yours

3 New Features for Google’s Ad Planner

Google announced on Friday via one of their blogs that they have added 3 new features to Ad Planner.  (note: for more about Ad Planner, and Google’s long-term plan to totally change the ad agency business, read this post from Convince & Convert’s greatest hits) Impressive that Google has made pretty significant upgrades to Ad [...]

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Agency Promotion 2  |  Add Yours

Agencies Need to Embrace Digital Even If It’s Uncomfortable

Excellent post by Bart Cleveland on the AdAge Small Agency blog recently about Comfort Zones. Bart made the point that if you get too careful and comfortable in your agency, you won’t attract clients that are looking for innovative work. There’s no question this is true. His post used “risky” or groundbreaking creative as the [...]

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Digital Agency Toolkit 1  |  Add Yours

Agency Advantage Tools #2 – Yureekah

The variety and quality of banner ads online is truly staggering. From the infamous X10 Camera pop-up, to Punch the Monkey, to today’s highly engaging rich media video ads, turning out great banner creative is a universal challenge. For nearly every facet of the creative process, there are libraries that can be used for inspiration. [...]

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Digital Media 2  |  Add Yours

Automakers Increase Internet Ads – Why It Will Work

AdAge reports that GM has moved approximately 25% of its total media budget online over the past three years. That’s 25% of a $2 billion+ annual media spend. A current focus for GM’s online initiatives is the new Used Car Ambush program, a microsite and online campaign intended to convince used car shoppers to purchase [...]

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Digital Media 11  |  Add Yours

3 Reasons Why Social Networks Are Bad Ad Buys

A recent article by Michael Estrin in iMediaConnection asks whether social media has lost its luster from an advertising standpoint. Traffic and usage of the major social networks continues to soar, with traffic to Facebook and Linked In up considerably in the past 30 days. In fact, LinkedIn which is considered to be the least [...]

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Digital Media 2  |  Add Yours

Media Buyers Say Internet Advertising Will Grow in Next 6 Months

Market Research firm Advertising Perceptions released a new survey of 1,811 media buyers showing that a whopping 72% of them believe Internet advertising spend will increase in the second half of 2008. This is a shocking finding, considering that no other medium (other than mobile) was expected to grow by more than 28% of the [...]

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Agency Promotion 1  |  Add Yours

91% of Top Digital Agencies Not Buying Their Own Brands on PPC

In a shocking (and embarassing) revelation today, AdWeek uncovered that of the 56 world-class digital marketing agencies featured in their Annual Report Card, just 5 are purchasing their own brand names in PPC. In fairness to the firms, most of them appear at or near the top of organic search results for their own brand [...]

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Digital Media 1  |  Add Yours

What’s Your Word Worth? Measuring Word of Mouth Online

Fascinating article in BrandWeek today about putting a value on word of mouth marketing. BzzAgent, a word of mouth marketing agency (how’s that for a good gig if you can get it), says they figure an online conversation about a brand is worth 50 cents. It’s admirable that somebody is trying to put a value [...]

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Digital Media 6  |  Add Yours

Google’s Ad Planner Will Demystify Internet Media Buying

Lots of hand wringing this week as Google launched their new Ad Planner, an online site comparison tool that utilizes data from Google members (pretty much the whole world) to categorize and evaluate Web sites. This comes on the heels of Quantcast’s unveiling of their free Media Planner tool, which offers similar functionality. Until now, [...]

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Digital Media 1  |  Add Yours

Head of Giant Media Agency Totally Misses the Point of the Web

Media Daily News reporting from the Advertising Research Foundation conference in NYC says that Lee Doyle, CEO of Mediaedge:cia (who bill themselves as the world’s first global media planners) believes “low-interest” advertisers aren’t embracing the Web. Why? Lee says it’s because consumers don’t use the Web to research paper towels or household goods…. Wow. So [...]

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