Community Management, Digital Marketing, Brand Communities, E-Commerce, Integrated Marketing and Media

Is Starbucks the Most Dangerous Competitor to Facebook?

starbucks digital network

Today’s post is a collaboration with Clinton Bonner, community connectivity expert, futurist, and blogger at Everything to Everything. Starbucks is not only offering free Wi-Fi in all stores come this fall, but also unveiling their Starbucks Digital Network that all in-store web and mobile users will have the opportunity to enjoy (it’s a partnership with […]

Digital Marketing, Email, Social Media Strategy, E-Commerce, Email Marketing Advice, Social Media Marketing

Email Unsubscribes – Embrace Those Who Reject You

Flickr image by Cheetah100

A long-standing “success metric” in email marketing is the unsubscribe ratio. Like telling children that their pet fish is “just sleeping” the “unsubscribe ratio” is a euphemism. Your unsubscribe ratio is the percentage of people who receive your email that have gotten so tired or frustrated with your program that they simply can’t take it […]