The 3 Amigos: Email, Blogging, Social Sharing
- August 19th, 2010 | Written By: Jay Baer
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For a while now, there’s been too much talk about social media vs. email vs. search. All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions [...]
Tagged as: blogging, Compendium, compendium blogware, content creation, content marketing, email marketing, exacttarget, RESMARK, social media case studies, social media success metrics, social sharing, Western River
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Blastoff for My New Social Media Newsletter
- August 16th, 2010 | Written By: Jay Baer
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Last Monday was the world premier of my new social media newsletter, the 3-2-1. 3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters. If [...]
Tagged as: 3-2-1, convince & convert, Convince and Convert, email publications, jay baer, jess ostroff, social media newsletter, the social media messenger
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3 Reasons Email is the Coolest Vampire Today
- July 8th, 2010 | Written By: Jeff Rohrs
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Guest post by Jeff Rohrs, who heads up the Marketing Research & Education Team at ExactTarget. A driving force behind the company’s SUBSCRIBERS RULE! philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. He lives in Cleveland and has not, to his knowledge, ever been bitten by a vampire—although he [...]
Tagged as: email marketing, emerging technology, exacttarget, Jeff Rohrs, social media tools
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Are You Treating Your Fans Like Cattle
- June 30th, 2010 | Written By: Jay Baer
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Email ain’t dead yet. When they wake up, 59% of consumers check their email account before anything else online, according to new research from ExactTarget (disclosure: client), in a sweeping survey of 400+ Americans. (play with the data in the super cool interactive tool below) This correlates well with a similar, but far less statistically [...]
Tagged as: content marketing, email, exacttarget, facebook, relevancy, research, social media, social segmentation
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4 Reasons the Social Business Evolution Starts Now
- March 2nd, 2010 | Written By: Jay Baer
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Is today the day we start thinking about social media as part of an integrated program? My friends at ExactTarget announced a moment ago that they have acquired CoTweet, the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social [...]
Tagged as: CoTweet, email marketing, exacttarget, social business, social crm, social media, social media integration, twitter
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