Blastoff for My New Social Media Newsletter

Last Monday was the world premier of my new social media newsletter, the 3-2-1. 3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters. If [...]

3 Reasons Email is the Coolest Vampire Today

Guest post by Jeff Rohrs, who heads up the Marketing Research & Education Team at ExactTarget. A driving force behind the company’s SUBSCRIBERS RULE! philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. He lives in Cleveland and has not, to his knowledge, ever been bitten by a vampire—although he [...]

Are You Treating Your Fans Like Cattle

Email ain’t dead yet. When they wake up, 59% of consumers check their email account before anything else online, according to new research from ExactTarget (disclosure: client), in a sweeping survey of 400+ Americans. (play with the data in the super cool interactive tool below) This correlates well with a similar, but far less statistically [...]

4 Reasons the Social Business Evolution Starts Now

Is today the day we start thinking about social media as part of an integrated program? My friends at ExactTarget announced a moment ago that they have acquired CoTweet, the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social [...]