In this edition of The Baer Facts, I’m joined by Kyle Lacy of ExactTarget to wish Happy Birthday to Facebook and talk about the changing face of email. 10 Years? Feels Like 30 On one hand, it’s hard to believe Facebook is 10 years old. On the other hand, Facebook has become so entwined in our personal and professional lives, […]
There have been several blog posts and predictions recently (most notably this one from Ryan Holmes, the CEO of Hootsuite) prognosticating that email volume will diminish in 2013, as consumers make greater use of collaborative messaging tools like Chatter and Yammer. I don’t buy it. See this week’s The Baer Facts (a weekly video rant […]
Increase email delivery rates with SenderScore.org. This webinine (short webinar) provides instruction and email advice.
In this webiNINE, our series of ~9-minute webinars for social media and online marketing practitioners, we review the email sign-up process for three sites in the travel and tourism industry. The initial sign-up form is a crucial component of a successful email marketing program. Find out what form elements help deliver a quality experience for the visitor.
We’ve known for more than a decade that relevancy drives email marketing results. Getting a message or offer that’s tailored to your needs and circumstances is much more likely to be effective than an unfocused, blanket email that’s sent to an entire database at the same time. This ability to customize email and send different […]
One of the great modern mysteries is how so many people legitimately believe that social media is “killing email” when nothing could be further from the truth. Social media and email are complementary tools, and it’s no accident that you can’t even SIGN UP for a social network without an email address. There’s been a […]
Let me get this confession out of the way first: I’m kind of a Google fangirl. So I was pretty excited when the search giant announced Google+, their foray into social networking. I’m pretty fed up with Facebook and its constant changes (that don’t really improve my user experience) so I signed up for an […]
Guest post from Chris Sietsema, who teaches and trains small to medium-sized businesses and non-profits in the disciplines of search, social media, email marketing and online analytics. Chris owns Teach to Fish Digital, a one-man consultancy in beautiful Mesa, Arizona. He also created the infographics for The NOW Revolution. A common challenge for us is […]
Considering that just about every company of every size sends email to its customers, this post probably applies to you. Do you need design inspiration? Ideas for how to make your emails look snappier, with more compelling layouts? Do you want to keep tabs on your competitors? What emails they are sending, and when? Do […]
Is the golden goose poisoned before it’s even an adult? The current relationship between companies and consumers via social media and email is unsustainable. The backlash has begun, and abuse of any one channel has a spillover effect on consumer attitudes toward other channels. That’s one of my main takeaways from fascinating new research from […]
People say social media is unicorn, but it’s really just a horse. Sure, social media empowers customers like nothing before it. And of course, social media creates a new level of real-time accountability for companies previously accustomed to asynchronous communication. These are the ways social media is different. But in other ways, it’s largely the […]
Believing your customers are just like you – or homogenous in any way – is a psychological bear trap that is difficult for even the savviest marketer or executive to escape. It’s human nature. We figure that since we like tennis, and we know a few of our customers that like tennis, it stands to […]