4 Reasons the Social Business Evolution Starts Now
- March 2nd, 2010 | Written By: Jay Baer
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Is today the day we start thinking about social media as part of an integrated program?
My friends at ExactTarget announced a moment ago that they have acquired CoTweet, the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication [...]
Tagged as: CoTweet, email marketing, exacttarget, social business, social crm, social media, social media integration, twitter
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Turn the Tables on Social Media with NutshellMail
- February 19th, 2010 | Written By: Jay Baer
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Keeping tabs on your social media connections these days is like bar hopping, without the cocktails or pool tables with stained felt.
You run over to check your Twitter account. Then you dash to Facebook to see what’s going on there. Then Linkedin. Maybe your blog. All the while you’re feeling like you’re playing catch-up, [...]
Tagged as: email marketing, NutshellMail, Social Media Marketing, social media tools, social networking
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Social Media and Email – More Alike than Different
- February 15th, 2010 | Written By: Jay Baer
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From a business objectives standpoint, isn’t uni-directional social media more similar to email than it is different?
Social network connectivity is becoming the post-modern email newsletter. A way for consumers to stay up-to-date with the brand, hear about special offers, and occasionally advocate to their friends. This puts significant pressure on email to be more [...]
Tagged as: content creation, email marketing, integrated marketing, messaging, preference centers, social media
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Integrating Email and Social Media with Flowtown
- February 10th, 2010 | Written By: Jay Baer
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Aren’t social media and email more alike than they are different? Both seek to keep your brand top-of-mind with customers and prospects, communicating in a relevant, timely way that ideally is measurable and testable.
But the problem with email and social media is that too many people are positioning it as an either/or scenario. Several [...]
Tagged as: email marketing, email segmentation, ethan bloch, flowtown, social anthropology, social media, social media integration
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Social Media is a Samaritan, not a Savior
- December 10th, 2009 | Written By: Jay Baer
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The problem with a lot of traditional marketing is that the call to action is too heavy-handed. “Visit your Toyota dealer now” or “Call this toll-free number” or “McRib is back, but only for a limited time.”
Each of these forces the recipient of the message – the consumer – to make a yes/no decision. You [...]
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A Twitter Spy Without the Russian Accent
- December 3rd, 2009 | Written By: Jay Baer
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Brands looking to generate social media ROI are moving inexorably toward one of two poles: either the social CRM approach whereby the customer service benefits of social media are emphasized; or the social media marketing approach, where the focus is squarely on selling stuff.
If your focus is on selling via social media, it’s imperative that [...]
Tagged as: email data source, influence, Social Media Marketing, twitter, twitter marketing
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Curing Social Media Burnout
- November 25th, 2009 | Written By: Jay Baer
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I get it, I really do. Keeping up with social media is like keeping pace with the latest Brangelina saga – you know you want to, but it’s hard to devote the time.
I’m here to help. I’ve launched a email newsletter that will help you stay on top of what’s really important in social [...]
Tagged as: email newsletter, newsletter, social media, Social Media Marketing, social media messenger, social media news
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How to Integrate Social Media Into Your Marketing
- November 3rd, 2009 | Written By: Jay Baer
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Tagged as: email marketing, market research, search marketing, social media, social media integration, Social Media Marketing, social media ROI, social media strategy, Webinars
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What Facebook and Email Stole from Google’s Playbook
- October 29th, 2009 | Written By: Jay Baer
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A long time ago, you could get Web pages ranked in search engines solely based on how many times a keyword was present on the page. This of course resulted in the laughably loathsome practice of keyword stuffing, where Web pages were purposefully written with “discount Easter baskets for sale” 30 times in a row. [...]
Tagged as: content, content engagement, email marketing, facebook, google, optimization, personalization, relevancy, search marketing, social media, Social Media Marketing, testing
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11 Steps Toward Social Media and Email Convergence
- October 15th, 2009 | Written By: Jay Baer
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Email and social media are a lot more similar than they are different. Both are used to drive brand affinity and brand preference. Both are best when rooted in 1:1, relevant communication, rather than one-to-many, megaphone-style shouting.
Based on these similarities, I believe the people responsible for social media in your company, should also be the [...]
Tagged as: connections, convergence, email, email marketing, exacttarget, integrated marketing, segmentation, social media, Social Media Marketing, social sharing
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