Twitterati Says Email Isn’t Dead Yet – 6 Findings
Every conference I’ve been at, and at least 10 blog posts I’ve read this year have proclaimed the death of email.
Social network messaging, and its 1:1 relevancy and real-time immediacy will inexorably make email the Edsel of digital communication, goes the theory.
It’s not true. Firstly, this isn’t a zero sum game. The notion that social [...]
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Sloths Die. Why I Want My Guacamole NOW
Is your email list acquisition program too slow?
If you’re going to ask consumers to divulge personal information in exchange for a special offer, the chances that your customers will participate go up dramatically if you fulfill your end of the bargain with haste.
If I sign up to download a Webinar, I get access to [...]
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Cross-Pollinate Search and Email
Email marketing and search marketing have often been looked at as being at opposite ends of the digital marketing spectrum. Email used as a loyalty and retention tool, with search used as an acquisition tactic.
But that thinking prevents the results from those marketing efforts informing and improving one another, and the opportunities in that regard [...]
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Social Media Adds Viral Frosting to the Email Cake
Are you enabling your email subscribers to spread your message via social media?
Call it Forward to a Friend 2.0. Call it the inevitable marriage of two sides of the customer relationship coin. Call it the next big thing in email marketing.
The hand-wringing in the email community about the impact of social media is audible, like [...]
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Is Email Killing Your Company?
Are you looking at your email program as a long-term investor, or as a day-trader?
A lot of marketing tactics aren’t succeeding. It’s a combination of fundamental shifts in how audiences congregate and where they can be reached, and consumers that are too scared about an uncertain future to buy anything other than potatoes and ham. [...]
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3 Absurdly Simple Ways to Tie Together Social Media and Email
Increasingly, active email marketers are wondering how they can engage with their subscribers in social media.
It’s a bit scary, because most email is still of the “batch and blast” variety, and that dog will not hunt in social media, where the marketing is conversational and the name of the game is relevance.
But, assuming [...]
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Mobile Opt-in Flies at US Airways
A recent study by ExactTarget and Ball State University showed that consumers 24 years old and younger prefer text messages to email. For consumers 25+, email still reigns supreme. Does that put text/mobile/SMS out of reach for most brands? Not at all. In fact, using mobile to drive email subscriptions is an emerging best practice.
Mobile [...]
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Red Robin’s Email Program Has a Broken Wing
By all accounts, Red Robin is very successful restaurant chain. With hundreds of locations nation-wide and well-deserved plaudits for their Unbridled Acts customer service program, Red Robin has it together. (try the Bonzai Burger, Bruschetta Chicken Burger, and the Tower of Onion Rings).
But the Red Robin customer loyalty messaging program is far less than it should [...]
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Email Unsubscribes – Embrace Those Who Reject You
A long-standing “success metric” in email marketing is the unsubscribe ratio. Like telling children that their pet fish is “just sleeping” the “unsubscribe ratio” is a euphemism.
Your unsubscribe ratio is the percentage of people who receive your email that have gotten so tired or frustrated with your program that they simply can’t take it any [...]
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15 Email Statistics That Are Shaping The Future
I just finished an invigorating panel discussion at the Marketing Profs Digital Marketing Mixer. Moderated by Aaron Kahlow from Online Marketing Summit, the session was titled “What Your Customers Really Think of Your Email Program.” (click here for the presentation at Slideshare)
I was joined on the panel by Katrina Anderson of iPost, and Annie Kinnaird [...]
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