In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the new tabbed folders in Gmail, and whether marketers should panic or largely ignore this major interface change. Death by Tabs? If you’ve somehow missed this story, which has created much gnashing of teeth among online marketers recently, here’s the summary: Gmail, when viewed […]
Increase email delivery rates with SenderScore.org. This webinine (short webinar) provides instruction and email advice.
In this webiNINE, our series of ~9-minute webinars for social media and online marketing practitioners, we review the email sign-up process for three sites in the travel and tourism industry. The initial sign-up form is a crucial component of a successful email marketing program. Find out what form elements help deliver a quality experience for the visitor.
We’ve known for more than a decade that relevancy drives email marketing results. Getting a message or offer that’s tailored to your needs and circumstances is much more likely to be effective than an unfocused, blanket email that’s sent to an entire database at the same time. This ability to customize email and send different […]
Let me get this confession out of the way first: I’m kind of a Google fangirl. So I was pretty excited when the search giant announced Google+, their foray into social networking. I’m pretty fed up with Facebook and its constant changes (that don’t really improve my user experience) so I signed up for an […]
Guest post from Chris Sietsema, who teaches and trains small to medium-sized businesses and non-profits in the disciplines of search, social media, email marketing and online analytics. Chris owns Teach to Fish Digital, a one-man consultancy in beautiful Mesa, Arizona. He also created the infographics for The NOW Revolution. A common challenge for us is […]
Considering that just about every company of every size sends email to its customers, this post probably applies to you. Do you need design inspiration? Ideas for how to make your emails look snappier, with more compelling layouts? Do you want to keep tabs on your competitors? What emails they are sending, and when? Do […]