Convince and Convert, Digital Marketing, Email, Social Media Strategy, Convince & Convert News, Email Marketing Advice, PR 20, Social Media Marketing

Bloggers: Who Is In Your Fab Five?

Thanks to Jason Falls for the inspiration (okay, it’s a straight rip-off) for this post. Jason pointed out five lesser-known bloggers that he reads regularly (including Convince & Convert). His post seems to have triggered an a-ha moment, as several other excellent social media bloggers including Mack Collier and Amber Naslund have posted similar lists […]

Digital Marketing, Social Media Strategy, Digital Media, Email Marketing Advice, Integrated Marketing and Media, Internet Advertising, Search Marketing Advice

NHL Misses Net in New Campaign – Where’s Social Media?

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The National Hockey League has rolled out a series of compelling TV spots featuring some of the game’s biggest stars. And while the new commercials – with a theme of “Is This The Year?” will run nationally on Canadian broadcast and U.S. cable television, like so many campaigns, it’s being forced to go it alone. How […]

Digital Marketing, Email, Digital Media, Email Marketing Advice, Integrated Marketing and Media, Internet Advertising, Search Marketing Advice

5 Reasons Why Digital Marketing Will Thrive in the Recession

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From Dot Bomb to Dot Boom Let’s face it. The economy is taking on the distinctive, sickly pallor of a post Mardi Gras Keith Richards. Generally, recessions hit the advertising business with the ferocity of a rabid wolverine, and the last one trimmed overall ad spending by 9% according to market researchers Veronis Suhler Stevenson. […]