By all accounts, Red Robin is very successful restaurant chain. With hundreds of locations nation-wide and well-deserved plaudits for their Unbridled Acts customer service program, Red Robin has it together. (try the Bonzai Burger, Bruschetta Chicken Burger, and the Tower of Onion Rings). But the Red Robin customer loyalty messaging program is far less than it [...]
15 Email Statistics That Are Shaping The Future
I just finished an invigorating panel discussion at the Marketing Profs Digital Marketing Mixer. Moderated by Aaron Kahlow from Online Marketing Summit, the session was titled “What Your Customers Really Think of Your Email Program.” (click here for the presentation at Slideshare) I was joined on the panel by Katrina Anderson of iPost, and Annie [...]
Amp Up Email Results with Honeymoon Segmentation
Subscribers to your email list are most likely to open, click, forward to a friend, and buy in the first 30-60 days after joining the list. This is the Honeymoon and you need to use it to boost your email results – especially in the 4th quarter holiday shopping season. This chart from Marketing Sherpa [...]
5 Reasons Why Digital Marketing Will Thrive in the Recession
From Dot Bomb to Dot Boom Let’s face it. The economy is taking on the distinctive, sickly pallor of a post Mardi Gras Keith Richards. Generally, recessions hit the advertising business with the ferocity of a rabid wolverine, and the last one trimmed overall ad spending by 9% according to market researchers Veronis Suhler Stevenson. [...]
Email Marketing – What Do You Want to Know?
I’m happy to announce that I’ve been elected to co-chair the Consumer Education Roundtable for the Email Experience Council. The EEC is the global professional association for email marketers, striving to enhance the image of email as a tactic while advocating its importance for business. In partnership with the DMA (Direct Marketing Association), EEC also [...]
4 Rules for Good Email Design in a Cynical World
Email is the most popular (and by many counts, the most successful) of all online marketing channels, but it’s role and best practices are changing dramatically and rapidly. The excellent David Daniels, analyst for JupiterMedia (recently purchased by Forrester) wrote a report in July on “The Social and Portable Inbox” that underscores how the game [...]
Swissarmyknife.com: Using Web strategy to improve integrated marketing
What does the Internet have to do with your print, TV, radio, direct mail and other traditional tactics? Plenty. Along with the oft-cited belief that half of all marketing dollars are wasted lies a corollary, which is that the traditional components of most marketing plans are evaluated using less than scientific means. In many cases, [...]
