YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
facebook 0  |  Add Yours

6 Ways to Make More Out of Your Facebook Ad Campaign

Whatever you think about Facebook, there’s one thing that’s hard to dispute: Mark Zuckerberg isn’t afraid to mix things up and try new strategies, and that’s especially true when it comes to advertising. If you don’t follow the social network closely, it’s easy to miss the newest advertising tools and tips. Let’s take a quick [...]

Continue Reading
facebook 9  |  Add Yours

Is Facebook Home the Beginning or the End?

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the newly launched “Facebook Phone,” released to little acclaim last week. As it turns out, the phone isn’t a phone at all (Facebook wisely is staying out of the hardware wars for now), but rather a collection of integrated apps [...]

Continue Reading
facebook 29  |  Add Yours

Abusing the Facebook Attention Chain for Negligible Brand Gain

It’s now accepted wisdom that successfully getting fans to engage with your brand’s missives on the Facebook platform has a linear impact on impressions due to the EdgeRank algorithm. When you accumulate disproportionately numerous likes, comments and shares on a post, Facebook shows that post to a larger percentage of your fans. Further, because the [...]

Continue Reading
facebook 0  |  Add Yours

4 Ways to Thump Your Competition with Better Facebook Analysis

Managing a Facebook page is a major part of many companies’ marketing and communication programs, but the data we use to measure the effectiveness of those efforts is sorely lacking. Facebook consistently changes what’s measured and how, adding complexity and incongruence to an already squirrely data scenario. For example, People Talking About This is the [...]

Continue Reading
facebook 4  |  Add Yours

How to Track Facebook Success Or Failure with Real-Time Stats

There’s been lots of gnashing of teeth and wringing of hands and pounding of keyboards about Facebook’s Edgrerank lately. “How dare they!” pontificate the social pure bloods. “We put forth the effort to get fans to ‘like’ our page, and now we have to PAY Facebook to reach them? It’s an outrage!” It’s not. Facebook [...]

Continue Reading
facebook 14  |  Add Yours

How to Know When to Promote a Facebook Post

Social media has never been inexpensive, just different expensive. But now, the last vestiges of false assumptions about the true cost of social marketing are being wiped away. Facebook’s changes to EdgeRank essentially require that Pages pay a fee to reach more than 15 out of every 100 of their fans. How long until Twitter follows? [...]

Continue Reading
facebook 14  |  Add Yours

3 Ways to Fight Facebook’s Algorithm and Customize Your Feed

My wife asked me today if something had changed at Facebook. “I used to see a lot more posts from my friends about where they are, and what they are doing, and the basic comings and goings. I like that stuff, because I can easily keep up to speed with them. But I’m not seeing [...]

Continue Reading
facebook 10  |  Add Yours

Multiple Photo Posts Increased Clicks 1290% – Facebook Case Study

MTV Roadies, one of our customers at Pagelever, discovered a hot new Facebook marketing tactic and gave us permission to share. (While we hear a fair number of juicy tactics, we never share without client permission.) From the beginning, photos were a key part of the MTV Roadies Facebook strategy. But they recently figured out [...]

Continue Reading
facebook 37  |  Add Yours

Social Subscribe – Why Facebook Likes Do Matter

One of the questions causing a fair amount of debate around digital marketing circles revolves around whether or not Facebook page “Likes” carry any measurable business value. Early studies into the question focused on equating the value of a Like to dollars and cents, with some whitepapers making somewhat audacious claims about the monetary value [...]

Continue Reading
facebook 31  |  Add Yours

3 Common Facebook Ad Mistakes Everyone is Making

Facebook ads are a very powerful tool. There are so many options for marketers, it is a bit like flying the space shuttle for many of us. We just don’t quite know what we are doing yet. For many Facebook marketers we are having to learn how to create good Facebook ads by creating a [...]

Continue Reading