YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
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4 Quotes That Show Facebook’s New Touchy-Feely Intentions

Most online retailers talk only about themselves on Facebook. Those days are about to end. According to research compiled by data-driven social media marketing company Argyle Social (a sponsor of this blog, and the software that we use for social communication), 65-66% of 566 online retailers surveyed only post content about their own company on [...]

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14 Ways New Facebook Betrays Small Business

I get it. The IPO is coming, and even though Facebook is the largest seller of online advertising, it has massively under-monetized its inventory due to the relative paucity of big-brand spend. Most of Convince & Convert’s clients are larger corporations (or the agencies that serve them), but we’re a small business and work with [...]

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Email Isn’t Dead Among Facebook’s Exec Team

One of the great modern mysteries is how so many people legitimately believe that social media is “killing email” when nothing could be further from the truth. Social media and email are complementary tools, and it’s no accident that you can’t even SIGN UP for a social network without an email address. There’s been a [...]

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The Real Reason Your Customers Don’t Like You on Facebook

In addition to the controversial redesign of the news feed, and announcements from the f8 conference about the new Timeline profile and app-fueled Graph Rank, was another very interesting Facebook-related development last week. My friends (and client) ExactTarget released part 10 of their social media research series. This one is called “The Meaning of Like” [...]

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Finally Convince and Convert Gets All Effed Up

Yep, I finally did it. After years of holding out, I launched a fan page for Convince & Convert on Facebook. “Oh great,” you’re thinking. “Another place to interact with Jay, who is already littering my life with blog posts, tweets, Google Plus musings, and an email newsletter. Enough Jay!” And I feel the same [...]

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Guy Kawasaki, Cristal, and 19 Facebook Webinars

Facebook best practices change about as often as Sean Combs/Puffy/Puff Daddy/P Diddy/Diddy/Diddy Dirty Money monikers, and keeping up on Facebook for business can be a significant time investment. Lots of newsletters, blog posts, and case studies to consume. But now you can get the straight scoop on what’s happening on Facebook for your business, and [...]

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Measuring Facebook Fan Engagement Beyond the Like

Guest post from Matt Simpson, interactive marketing director for Bulbstorm. Bulbstorm executes campaigns for brands seeking to create passionate bonds with consumers. Not long ago, the ultimate measure of a successful Facebook promotion was fan growth. That was sooooo 2010. Fan growth is simply not enough. Disagree? Throw out a sweepstakes app, dangle a free [...]

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Why Won’t Facebook Give Us a Love Button?

Last week, Facebook celebrated the one year anniversary of the “like” button, the popular successor to the “fan” button, and the tip of the spear of its Open Graph gambit that it hopes will allow it to become the plumbing of the Web. By any measure, the “like” button is a smash hit. It is [...]

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History Repeats – Facebook is the new AOL

My piece of a panel discussion on trends at SocialSlam in Knoxville, Tennessee a great event put together by my friend Mark W. Schaefer. History Repeats: AOL, Facebook, and Castles of Data View more presentations from Jay Baer Starting in 1992, America Online (AOL) spent more than $300 million sending floppy disks and later CDs [...]

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5 Tips for Using Facebook’s Moderation Blocklist

Guest post from Jessica Carlson, a social media manager at Off Madison Ave who specializes in building social communities that create brand loyalists and garner key insights. “Censorship reflects society’s lack of confidence in itself.” -Potter Stewart Facebook recently released a Moderation Blocklist, a functionality that allows Page administrators to set parameters around certain keywords, [...]

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